Delivery Product Owner (Marketing)

About the role

Zions Bancorporation is a leading financial institution with a commitment to being the premier employer of choice. We are expanding our marketing team to build a dynamic Creative Studio and Demand Center that will transform how we connect with customers. This role is part of a new initiative under the leadership of our newly appointed Chief Marketing Officer.

Responsibilities

• Collaborate with business stakeholders to define product vision, goals, and roadmap for marketing orchestration, personalization, and customer engagement.
• Create, own, and manage the product backlog, ensuring features and enhancements are refined, prioritized, and aligned to measurable business value.
• Oversee and contribute to configuration and optimization within Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, and Contact Builder.
• Ensure seamless integration between Salesforce Marketing Cloud, Salesforce CRM, and external platforms, including web-to-lead flows and data pipelines.
• Support execution and optimization of multi-channel campaigns, ensuring scalability, reliability, and high performance.
• Monitor campaign performance, analyze results, and drive continuous improvement through testing and optimization strategies.
• Ensure email deliverability, domain health, subscriber management, and compliance with marketing and privacy regulations (e.g., CAN-SPAM, GDPR, CCPA).
• Troubleshoot production issues, improve platform reliability, and proactively identify opportunities to enhance performance and scalability.
• Translate strategic initiatives into technical user stories, acceptance criteria, and actionable tasks for technical teams.
• Provide context for, prioritize, and accept work delivered by technical teams, ensuring alignment to product vision and business value.
• Conduct training sessions, documentation, and office hours to enable and empower platform users.
• Continuously engage with key stakeholders, building strong relationships and serving as a trusted advisor on MarTech capabilities and best practices.
• Identify risks, dependencies, and technical debt, partnering with leadership to define mitigation strategies and drive continuous improvement.
• Stay current on Salesforce Marketing Cloud capabilities and industry trends to recommend innovative solutions and enhancements.

Requirements

• Bachelor's degree in a computer or business-related discipline (Computer Science, Computer engineering, Information Systems, Business Administration or Management, etc.) or Business Analyst experience working in the financial services industry supporting digital initiatives
• 8+ years of combined experience in product management, marketing technology, or digital platforms within an Agile environment
• Strong expertise in Journey Builder, Automation Studio, Email Studio, and Contact Builder
• Proficiency in AMPscript, SSJS, and SQL for personalization, segmentation, and data manipulation
• Experience integrating Salesforce Marketing Cloud with Salesforce CRM and external APIs or data platforms
• Strong understanding of customer journey orchestration, campaign lifecycle management, and personalization strategies
• Knowledge of email deliverability, domain management, and subscriber health best practices
• Experience supporting and scaling high-volume marketing campaigns
• Experience with Agile frameworks, including backlog refinement, sprint planning, stand-ups, demos, and retrospectives
• Demonstrated ability to define product strategy and deliver measurable business outcomes in collaboration with cross-functional teams
• Strong presentation, facilitation, and stakeholder management skills
• Strong planning, analytical, and problem-solving abilities, with a focus on delivering customer-centric solutions
• Experience in financial services or other regulated industries preferred

Qualifications

• Visa Sponsorship: Not eligible for employment visa sponsorship at this time.
• Salary Range: Varies based on job-related factors such as level of experience, location, and other job-related factors.
• Benefits: Medical, Dental and Vision Insurance - START DAY ONE! Life and Disability Insurance, Paid Parental Leave and Adoption Assistance Health Savings (HSA), Flexible Spending (FSA) and dependent care accountsPaid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience Mental health benefits including coaching and therapy sessions Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire Employee Ambassador preferred banking products