Dealer Sales Representative

About the Role

The Dealer Sales Representative (DSR) will grow sales through retention and expansion of existing assigned dealers while acquiring new dealers. This role leverages comprehensive hauling solutions for the professional-grade (Pro Grade) trailer market. Through proactive outreach and excellent customer service, the DSR builds strong relationships with dealers, serving as their primary contact and trusted advisor. The role promotes the value of our brands and support programs, demonstrating market understanding and product positioning. The DSR partners with internal cross-functional teams to ensure a "best-in-class" customer experience.

Responsibilities

• Work directly with assigned dealer principals and representatives to ensure exceptional customer experience, driving sales expansion through retention and growth of share of wallet.
• Solicit and develop new dealers in available territories.
• Develop and maintain a sales pipeline to forecast monthly, quarterly, and annual sales performance against targets.
• Ensure excellent customer service and end-to-end order fulfillment.
• Monitor customer activity and inventory movement, evaluating our position relative to the overall business and establishing yourself as a trusted partner and advisor.
• Maintain touchpoint cadences and log customer activities in the CRM.
• Own relationships and meet account-specific goals for assigned Strategic Accounts, including traveling to dealer locations or hosting them at our facilities.
• Conduct structured quarterly business reviews with top-tier dealers.
• Obtain and convey market intelligence to guide pricing, programs, and product enhancements.
• Train customers on product features, benefits, and comparisons to competing brands.
• Leverage ERP, CRM, and Business Intelligence tools to drive sales effectiveness.
• Work with cross-functional teams to achieve growth and customer experience goals, making adjustments as needed to meet targets.
• Perform additional duties as necessary.

Requirements

• Bachelor’s degree or equivalent experience.
• 10+ years of experience in sales and/or customer service.
• Proven track record of sales growth and customer acquisition.
• Relevant product, industry, and channel expertise.
• Experience in product training and customer education.
• Basic knowledge of MS Office Suite, CRM, and ERP systems.
• Ability to travel (less than 20% of the time).

Skills

• Excellent relationship-building and communication abilities.
• Well-developed sales skills with a goal-driven mindset.
• High commitment to customer service excellence.
• Strong time management to drive highest returns.
• Strategic planning and execution.
• Self-motivated with a problem-solving attitude.
• Preferred account management experience in a B2B environment.
• Strong negotiation skills.
• Detail-oriented, customer-focused, and information-seeking.
• Enjoys a fast-paced team environment.

Physical Demands

• Ability to talk, hear, read, write, and communicate by telephone.
• Frequent use of hands for typing, 10-key operation, telephone dialing, and handling objects, tools, or controls.
• Occasional use of hands and arms for handling, installing, positioning, and moving materials.
• Specific vision abilities required: close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
• Regularly required to sit, stand, and walk; occasionally required to climb, balance, stoop, kneel, crouch, or crawl, and move over uneven surfaces.
• May occasionally lift items up to 50 lbs.