Dealer Sales Manager

About the role

If you've spent time on a showroom floor — or you've sold into one — you already know the game: dealers trust reps who show up, know the product cold, and make their lives easier. That's the job here. Häfele is looking for a Dealer Sales Representative to own the relationship between our company and the Kitchen & Bath dealers, lumberyards, and resellers in your territory. You'll be the face of Häfele for these accounts — the person they call when they need a quote, a technical answer, or someone to walk a showroom floor with them and figure out what's actually going to sell. This isn't a desk job. You'll be on the road, in showrooms, at trade shows, and occasionally on a job site troubleshooting an installation. If that sounds like more work than a typical sales role — it is. It's also more interesting.

Responsibilities

• Run your territory's dealer network: manage day‑to‑day relationships with Kitchen & Bath showrooms and resellers, acting as the go‑to liaison connecting dealers, consumers, and internal teams.
• Become a product expert: develop deep knowledge of the Häfele catalog, focusing on LED lighting, kitchen accessories, and decorative hardware; train dealer staff on using catalogs and technical resources.
• Present and problem‑solve: deliver formal presentations to dealer teams, conduct informal walk‑throughs, and provide on‑site support when hardware installations need a second set of eyes.
• Work trade events: staff trade shows, regional events, and time on the Häfele Mobile Showroom.
• Coordinate across teams: collaborate with Customer Service Specialists, Technical Sales Specialists, Regional Directors, and Product Managers.
• Report market insights: feed dealer‑level trends back to Product Managers and Marketing before they become obvious.

Requirements

• Bachelor’s degree plus 2+ years in retail kitchen design or the industry — or 5 years of equivalent experience.
• Comfortable presenting to groups (managers, dealers, customers) and thinking on your feet when faced with curveball questions.
• Solid with numbers: able to handle discounts, commissions, proportions, area and volume calculations quickly and accurately.
• Working knowledge of Outlook, Word, PowerPoint, Excel, and general CRM/lead‑management tools.
• Willing and able to travel extensively; the territory is large and the job lives on the road.
• NKBA, CKD, CBD, or ASID membership is a plus (not required).