Data Web Analytics Lead

About the role

The Data Web Analytics Lead position at Tinuiti is a critical role in driving growth and eliminating waste through data-driven strategies. This role requires a strong background in digital marketing, e-commerce, or feed management, with a focus on data strategy, infrastructure, and system health.

Responsibilities

• Data Strategy: Curate measurement of client websites from intention to technical execution, consult on data ecosystems, and translate impact of implementation into down-funnel results.
• Thought Leadership & Education: Champion a data-driven culture by translating complex analytics concepts into accessible insights for non-technical stakeholders and executive leadership.
• Data Infrastructure & System Health: Assist with monitoring and maintenance of data pipelines, integrate 1P data solutions, manage user access and permissions, and support strategic liaisons.
• Technical Operations & Cross-functional Support: Issue resolution, strategic guidance, data enrichment insights, tagging, QA, problem solving, continuous learning, and A.I. tool incorporation.

Requirements

• Experience: 4–7 years in digital marketing, e-commerce, or feed management.
• Education: Associate’s or Bachelor’s degree in Information Technology, Computer Science, Marketing, or a related field (or equivalent relevant experience).
• Data Proficiency: Strong Excel/Google Sheets skills and a basic understanding of SQL.
• Foundational Knowledge: Proficient with tag management, dataLayer functionality, and understanding data passage.
• Communication: Excellent communication skills, able to explain technical concepts to non-technical stakeholders.

Qualifications

• Ability to diagnose and resolve common technical issues, document recurring feed errors, and stay updated on industry trends and platform changes.
• Desire to learn and grow within the signal enrichment field.

Skills

• Strong Excel/Google Sheets skills (vlookups, pivot tables).
• Basic understanding of SQL (copying/pasting queries).
• Proficient with tag management, dataLayer functionality, and understanding data passage.
• Understanding of consent signals and functionality as well as API integrations.

Benefits

We offer unlimited PTO, a fully remote environment, and flexible scheduling. Our healthcare package includes medical, dental, vision, life, and disability insurance, along with flexible spending accounts. We also provide 20 paid holidays, including multiple long weekends, and match up to 4% of your contributions to retirement savings. Additional perks include formative and telemedicine services, parental leave, and learning and development opportunities.

Pay

Hiring salary range: $105,000 - $115,000 plus a discretionary performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data.

Schedule

This role supports 100% remote work. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.