Data Strategy, Senior Principal

About the Role

As the Senior Principal, Data Strategy, you will partner with global clients undergoing a data-driven transformation (DDT). You will accelerate and drive the DDT strategy, working closely with Digital directors, client teams, and practice capabilities to position the agency as an industry leader in digital thinking, execution, and value realization through data-driven solutions.

This role is both strategic and executional, leading the activation of data-driven marketing solutions. Key responsibilities include defining data-driven learning agendas, aligning data strategy with measurement frameworks, and securing client adoption. You will also lead the evaluation, selection, and integration of data partners and technologies, while driving the adoption of DMP and CDP in campaigns and broader data strategies.

Responsibilities

• Lead the definition of Digital, Data, and Technology learning agendas.
• Ensure alignment of data strategy and measurement frameworks, securing client approval and driving adoption.
• Collaborate with planners, clients, strategy directors, and digital directors to define audience frameworks and data strategies for brands, leveraging relevant data partners, publishers, and first-party data.
• Grow the use of DMP and CDP in data-driven use cases, campaigns, and general adoption by connecting to a wider spectrum of datasets, particularly first-party (1P) and second-party (2P) data.
• Support the development of technology-based platforms and applications as a data strategist, providing thought leadership alongside Publicis Sapient’s data and tech talent and partner agencies.
• Define, implement, measure, and activate data-driven use cases.
• Act as the data technology and strategy subject matter expert, ensuring the technology ecosystem fits together, leading implementations, and suggesting optimizations to improve data fluidity and match rates.
• Provide guidance on utilizing data to inform annual planning insights and evolve the planning process through data integration.
• Lead the development of education programs on Data for both internal and client audiences.
• Provide data thought leadership and communicate data strategy needs as inputs into the media partnership strategy.
• Establish and lead a testing program to evaluate new vendors and partners for continuous improvement in data and technology delivery.
• Lead the execution of data-driven marketing programs across agencies, supporting digital directors in developing data strategies, setting best practices, and educating planning teams.
• Provide strategic direction on data-driven thought leadership for media partners.
• Embed new data-driven approaches and case studies into the Human Experience Planning framework and agency collateral.
• Drive new business pitches and prototyping work.

Qualifications & Skills

• Strong data and data-driven marketing knowledge, with the ability to interpret client business and technical requirements and translate them into actionable learning agendas and strategies.
• Expertise in data types, sources, partners, and data quality, with experience leveraging data in both media and non-media contexts for activation, measurement, and strategic applications.
• Excellent storytelling and communication skills, simplifying complex digital concepts into core ideas, themes, insights, and recommendations.
• Ability to architect innovative and effective digital marketing strategies, communication plans, and integrated solutions.
• Curate a culture of learning in digital tools, case studies, new partners, and techniques.
• High sense of ownership, drive, and agenda-setting capabilities.
• Lead teams of activation and content creators in brainstorming and refining responses to briefs.
• Strong team player with a can-do attitude, able to simplify or dive into detail as needed.
• Aggressive appetite for learning and broadening/deepening skill sets.
• Ability to establish, manage, and grow senior client relationships.
• Motivate and lead cross-functional teams to project completion.
• Identify new business opportunities and value propositions within clients’ businesses to drive account growth.
• Quantify and communicate the impact of strategic, data-driven solutions.

Benefits

• An inclusive workplace that promotes diversity and collaboration.
• Access to ongoing learning and development opportunities.
• Competitive compensation and benefits package.
• Flexibility to support work-life balance.
• Comprehensive health benefits for you and your family.
• Generous paid leave and holidays.
• Wellness program and employee assistance.

Pay

Base pay range: $175,000 - $250,000 plus bonus. The range reflects compensation currently in use at Publicis Sapient and may vary based on location and specific experience. Additional bonus and equity components may be included.

Locations

This role is available across multiple locations in North America, including but not limited to: New York, Chicago, Boston, Atlanta, and Washington DC.