Data Scientist, Marketing Effectiveness & Testing

Why Here?

Hasbro takes play seriously and collaborates with passionate teams to reimagine iconic brands like Magic: The Gathering, Dungeons & Dragons, and Monopoly. The Marketing Efficiency & Testing team evaluates marketing investments and customer initiatives with high-impact projects across beloved brands. This role offers considerable ownership and autonomy in a collaborative environment.

Responsibilities

• Develop and analyze marketing experiments using geo-holdouts, A/B tests, and synthetic controls to measure effectiveness.
• Build forecasting models and apply statistical and machine learning methods to solve business problems across products and campaigns.
• Communicate findings through visualizations.
• Partner with data engineering teams to enhance analytical capabilities.