Data & Marketing Analyst

Key Responsibilities

• Own and oversee data integrity between core banking systems and the CRM platform (HubSpot), ensuring accuracy, consistency, and reliability.
• Lead and support ongoing data cleanup, reporting enhancements, and data governance initiatives.
• Analyze customer, marketing, and performance data to identify trends, insights, and opportunities for growth.
• Develop and refine audience segmentation and targeting strategies using analytics and data platforms.
• Design, maintain, and evolve dashboards, reports, and visualizations to track KPIs and executive-level metrics.
• Evaluate marketing and sales performance, providing insights through campaign analysis, market research, and competitive intelligence.

Marketing & Digital Marketing Strategy

• Partner with marketing stakeholders to support and optimize digital marketing efforts, including SEO, SEM, email marketing, website analytics, and social media performance tracking.
• Provide analytical support and strategic recommendations to improve campaign effectiveness, customer acquisition, engagement, and ROI.
• Inform campaign development and optimization through data-driven insights and performance trends.
• Provide backup support for internal communications and key marketing operations, as needed.

Sales, Lead, & Cross-Functional Support

• Analyze and identify high-quality leads and support efficient routing to appropriate business units.
• Collaborate with sales and internal teams to track follow-up, conversion performance, and pipeline outcomes.
• Serve as a data and analytics partner on cross-functional initiatives and projects.

Events & Project Support

• Provide analytical and operational support for marketing events, employee engagement initiatives, customer appreciation activities, and sales meetings.
• Contribute to planning, reporting, and post-event analysis to measure impact and outcomes.
• Support special projects and evolving business needs as assigned.

Education And Experience

• Bachelor’s degree in Marketing, Data Analytics, Business, or related field.
• Experience with data analysis.
• Familiarity with digital marketing platforms (Google Analytics, Google Ads, HubSpot, etc.).
• Strong analytical, problem-solving, and communication skills.

Required for this position

• Strong attention to detail, excellent organization, and the ability to manage multiple projects simultaneously.
• Clear communication and collaboration skills are essential for working effectively with teams across the bank to ensure data accuracy and deliver meaningful insights.
• A problem-solving mindset, curiosity to learn new tools and processes, and creativity in turning data into actionable marketing strategies.
• Adaptability and a willingness to embrace new technology are key to advancing our marketing and CRM initiatives.

About Security National Bank

Security National Bank was chartered in 1884 in Sioux City, Iowa; founded on the time-tested principles of integrity, honor, open-mindedness, efficiency, good humor, respect, duty, and human connection. These principles served as guideposts that enabled SNB to withstand the economic panic of the late 1800s, the Great Depression, two World Wars, and the farm crisis — and emerge as the region’s most established and trustworthy locally owned bank. We believe what was worth doing well yesterday is still worth doing well today. People change and banking changes, but our time-tested principles remain. To this day, we believe that doing what’s right is the only way to take care of customers, empower businesses, cultivate growth, inspire our community, and accomplish the remarkable.

Security National Bank is an Equal Opportunity, Affirmative Action Employer. Applicants are considered for all positions without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, marital status, or veteran status.