Data Analyst II

The role

US – remote (EST preferred).

What we do/project

The Marketing Intelligence team powers our client's marketing analytics functions for all owned, paid and organic media. We help optimize and plan media campaigns for 30+ TV networks (Discovery, HGTV, Food Network, CNN, TNT, TBS, etc.), streaming products (HBOmax, Discovery+), Theatricals and Games.

Job Responsibilities / Typical Day in the Role

• Lead the querying, mining, and analysis of large datasets—including Smart TV, media exposure, cost, and viewership data—to support marketing performance and attribution measurement.
• Manage analytics roadmap for cross-platform viewership across linear TV and HBO Max and Discovery+ Streaming platforms.
• Guide the application of statistical modeling techniques for audience segmentation, attribution, media mix modeling, and marketing optimization.
• Ensure analytical outputs are accurate, reproducible, and aligned with business needs.
• Support the translation of analytical projects into scalable, automated data products and repeatable workflows.
• Leverage AI tools and platforms to engineer prompts, develop custom agents, and drive workflow automation across team operations.

Data Infrastructure & Engineering Collaboration

• Partner with data engineering teams to access, combine, and validate structured and unstructured data sources.
• Create data dictionaries for raw data inputs and define how business logic should be applied for reporting, modeling and attribution outputs.
• Ensure data lifecycle governance best practices are followed across collection, access, and storage and support business objectives and goals.
• Oversee data quality, version control, and documentation standards for the analytics team.
• Leverage AI tools to automate data processing, enhance analytical workflows, and identify opportunities for improved efficiency and insight generation.

Cross Functional Coordination

• Translate business questions into clear analytical requirements for the team.
• Cook with marketing, research, and subscriber acquisition teams to ensure analytical tools support business operational needs and KPIs.
• Support ad hoc analytical projects and evolving business priorities.
• Manage data privacy and legal requirements for marketing use cases.

Must Have Skills / Requirements

• SQL experience - 3+ years; Data Query building expertise, partnering with engineers in previous roles.
• Data prep for Data Analytics - 3+ years; Working with Big Datasets for end-use for data visualization or analysis.
• Experience working with ETL Data Workflows - 3+ years; Extract, transform, and load disparate data sets from various platforms (internal and external data sources).

Nice to Have Skills / Preferred Requirements

• Experience with AI prompt engineering and building agents using platforms such as Claude or GPT is a plus.
• Familiarity with viewership datasets (Nielsen, Inscape, Samba, STB data) is a plus.

Soft Skills

• Understanding of data lifecycle management and data governance.
• Experience applying predictive analytics or foundational data science models.
• Experience collaborating with data engineering and data science teams.
• Strong analytical thinking and ability to manage complex technical projects through completion.

Technology Requirements

• Proficiency in SQL and data programming languages (Python or R).
• Experience with big data environments such as AWS (S3, Athena), Snowflake, Databricks, or similar.
• Experience integrating AI solutions into analytics workflows and data visualization tools.
• Proficiency with Tableau, Power BI, or Looker, including advanced calculations and data modeling.
• Experience with GitHub or other source control systems.

Education / Certifications

• Bachelor’s degree in Applied Statistics, Engineering, Computer Science, Marketing Analytics, or related field; or equivalent experience.

Benefits

Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Everforth Apex team member can provide.

Equal Opportunity Employer

We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.