Data Analyst I

About the role

A Data Analyst I at Modea plays a foundational role in supporting full-funnel, holistic digital experience solutions for our healthcare clients. Working under moderate to extensive supervision within a collaborative, cross-functional consulting team, you will learn to measure and optimize the entire end-to-end patient journey.

Responsibilities

• Discovery & Visibility Support (SEO/GEO)
  • Run foundational SEO and GEO audits to track organic keyword rankings, technical health, and client visibility across traditional search engines and generative AI search platforms
  • Assist in monitoring and reporting on organic search footprints using tools like Google Search Console, SEMrush, or specialized AI-citation tracking tools
  • Help identify content optimization opportunities based on search intent data and healthcare consumer behavior trends
• Analytics Implementation and Support
  • Aid in setting up, configuring, and testing tracking tags and scripts on healthcare websites and mobile apps using tools like Google Tag Manager, Freshpaint, or Tealium
  • Maintain client tracking plans, event naming conventions, and data taxonomies under the guidance of senior team members to ensure smooth, full-journey data collection
  • Ensure all data collection tasks adhere to strict quality standards and foundational HIPAA compliance guidelines
• Data Analysis and Reporting
  • Conduct basic UX or user behavior analyses to investigate user behavior patterns, entry paths, and conversion trends on web and app properties
  • Build, update, and maintain holistic reporting dashboards using platforms like GA4, Heap, or Looker Studio to deliver clear, actionable data to internal teams and clients
• Consulting, Communication, and Account Management
  • Work comfortably within a cross-functional team environment, managing tasks efficiently and logging time accurately in accordance with Modea’s best practices
  • Present basic findings, search performance updates, and data reports to internal teams and external clients with moderate support from managers or senior analysts
  • Help build and maintain strong relationships between Modea's internal teams and client stakeholders through reliable, high-quality execution of analytics requests

Qualifications

• Minimum Qualifications: Bachelor's Degree or equivalent work experience0–2 years of experience with digital analytics, search marketing, or a related analytical field (relevant internship experience applies)
• Foundational understanding of data analysis concepts, including data cleaning, transformation, and interpretation
• Strong oral and written communication skills with a desire to learn to present data clearly and conversationally

Preferred Qualifications

• Tool Familiarity: Familiarity or certification in GA4 and Google Tag Manager. Exposure to or interest in broader enterprise platforms (e.g., Heap, Tealium, Freshpaint, Adobe CJA) is a major plus
• Data via Code: Basic experience or coursework in data analysis via code (SQL, R, and/or Python), with a strong willingness to learn and expand programming skills
• Full-Funnel Interest: A keen interest in the intersection of organic search (SEO/GEO), user behavior, and digital product experience
• Agency Mindset: Ability to work both independently and collaboratively within a fast-paced agency or consulting environment