Danaher Brand Marketing Activation Specialist

At Danaher, our work saves lives—and each of us plays a part. Fueled by our culture of continuous improvement, we turn ideas into impact, innovating at the speed of life. Our 60,000+ associates work across the globe at more than 15 unique businesses within life sciences, diagnostics, and biotechnology.

About the role

As the Brand Marketing Activation Specialist, you will bring the brand to life through integrated marketing campaigns, audience-centric storytelling, and AI-enabled content activation. Working across digital, social, events, and emerging AI channels, this role leverages data, insights, and collaboration to increase brand visibility, engagement, and business impact.

This position reports to the VP, Corporate Marketing and Brand Strategy and is part of the Corporate Communications team located in Boston, MA. The role is on-site.

Responsibilities

• Support the development and activation of brand marketing initiatives that drive awareness, consideration, and preference while ensuring brand consistency across all customer and employee touchpoints.
• Create, manage, and optimize audience-centric content across digital, social, events, owned channels, and AI-powered platforms to strengthen brand engagement and impact.
• Apply digital marketing, SEO, and AI-enabled best practices while monitoring campaign performance, analyzing results, and reporting on key brand and marketing metrics.
• Coordinate sponsorships, partnerships, events, and internal engagement initiatives, working closely with stakeholders, agencies, and cross-functional teams to deliver integrated marketing programs.
• Manage project plans, timelines, budgets, competitive analysis, dashboards, and reporting to ensure efficient execution and measurable marketing ROI.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1+ years of experience in brand marketing, digital marketing, communications, or a related field supporting marketing initiatives and campaigns.
• Experience supporting integrated marketing campaigns across multiple channels, including digital, social media, email, and content marketing platforms.
• Proficiency with Microsoft Office applications (PowerPoint, Excel, Word) and project management tools.
• Experience using digital analytics, social media management, AI-enabled marketing platforms, and marketing performance reporting tools.

Preferred Qualifications

• Experience with marketing automation, CRM, social media management, or analytics platforms.
• Knowledge of SEO, SEM, AEO, and digital marketing measurement.
• Familiarity with AI-powered marketing tools and content optimization platforms.
• Experience working in a corporate, B2B, healthcare, life sciences, or technology environment.

Travel

Ability to travel up to 20% within the US and some international travel.

Benefits

Danaher offers a broad array of comprehensive, competitive benefit programs including paid time off, medical/dental/vision insurance, and a 401(k) plan for eligible employees.

Pay

The annual salary range for this role is $85,000 - $115,000. This role is also eligible for bonus/incentive pay.