Customer Service Team Lead
3CD is seeking a dynamic and experienced Chief Marketing Officer (CMO) to lead our marketing strategy and execution. This is a unique opportunity to shape the future of a mission-driven organization at the forefront of media and innovation.
About the role
As the CMO, you will report directly to the CEO and serve as a key member of the executive leadership team. You will be responsible for developing and implementing a comprehensive marketing strategy that elevates 3CD’s brand, drives membership growth, and enhances engagement across our diverse portfolio of events, programs, and initiatives. This role requires a strategic thinker with a passion for media, innovation, and equity, as well as a track record of leading high-performing teams in a fast-paced environment.
Responsibilities
- Develop and execute a multi-channel marketing strategy that aligns with 3CD’s mission and business objectives, including brand positioning, digital marketing, content creation, and member acquisition/retention.
- Lead the marketing team, fostering a culture of creativity, collaboration, and data-driven decision-making.
- Oversee the promotion of 3CD’s flagship events, such as the Hatch Awards, CMO Series, Media Innovation Day, and the Media Auction, ensuring maximum visibility and attendance.
- Drive membership growth and engagement by creating compelling value propositions, targeted campaigns, and personalized member experiences.
- Collaborate with cross-functional teams, including programming, development, and operations, to ensure cohesive messaging and integrated marketing efforts.
- Manage the organization’s digital presence, including website optimization, social media strategy, email marketing, and SEO/SEM initiatives.
- Develop and monitor KPIs to measure the effectiveness of marketing campaigns, providing regular reports to the executive team and board.
- Spearhead thought leadership initiatives, including content development, speaking opportunities, and partnerships that amplify 3CD’s influence in the media and marketing industries.
- Champion diversity, equity, and inclusion in all marketing efforts, ensuring that 3CD’s programs and communications reflect and serve our diverse community.
- Manage the marketing budget, allocating resources effectively to maximize ROI.
Requirements
- 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role (e.g., VP of Marketing, CMO, or equivalent).
- Proven track record of developing and executing successful marketing strategies in the media, advertising, nonprofit, or related industry.
- Experience leading and scaling high-performing marketing teams, with a focus on talent development and collaboration.
- Strong expertise in digital marketing, including social media, email marketing, SEO/SEM, and marketing automation tools.
- Exceptional storytelling and content creation skills, with the ability to craft compelling narratives for diverse audiences.
- Data-driven mindset with experience using analytics tools (e.g., Google Analytics, CRM systems) to measure and optimize campaign performance.
- Passion for media, innovation, and equity, with a commitment to advancing 3CD’s mission.
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
- Bachelor’s degree in marketing, communications, business, or a related field; MBA or advanced degree is a plus.
Benefits
- Competitive salary and benefits package, including health, dental, and vision insurance.
- Opportunity to work with a talented and passionate team in a mission-driven organization.
- Access to exclusive industry events, networking opportunities, and professional development resources.
- Flexible work environment with a focus on work-life balance.