Customer Marketing Manager, HCP

Key Job Responsibilities

• Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with the Sr. Customer Marketers
• Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs
• Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning
• Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
• Pairs with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to facilitate development, approval, and pull-through of compliant and effective promotional tactics
• Makes adjustments to campaign elements to optimize performance based on real-time data and brand objectives
• Supports cross-marketing, cross-functional, and field alignment for optimal deployment of content and campaigns
• Contributes to initiatives that have broader organizational impact across the Marketing Function and advancing progress towards our CMG outcomes
• Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects
• Pursues continuous professional development by mastering the latest capabilities and tools in content creation, execution, and analytics

Minimum Candidate Qualifications & Experience

• Bachelor's degree
• One year of marketing experience or an MBA
• Four years minimum work experience, with two years of commercial experience (e.g., market access, marketing, sales or customer insights)

Additional Desired Candidate Qualifications & Experience

• Marketing experience in relevant industries
• Experience in executing marketing tactics that have strengthened market positioning and driven high-value customer and business outcomes

Location

This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus. Relocation assistance is not available for this posting.

Roche Operating Principles

• Put Patients First
• Follow the science
• Act as one team
• Embrace differences
• Accelerate learning
• Simplify radically
• Make impact now
• Think long term

Expected Salary Range

The expected salary range for this position based on the primary location of South San Francisco, CA is $128,700 - $238,900 USD Annual. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.

Benefits

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.