Customer Lifecycle Growth Manager

The Lifecycle Growth Manager at Yourgi is responsible for building a communication strategy that fosters lifelong users and helps drive long-term retention. This role involves:

• Trust & Relationship Building (60%): Deploy and measure high-impact campaigns to build deep trust with pet parents and professionals.
• Key Cross-Functional Lifecycle Strategy (30%): Collaborate across the team to ensure the journey from signup through repeat booking is cohesive, on-brand, and trackable to Gross Bookings Value (GBV).
• Product & Personalization: Partner with Product to deliver dynamic, value-driven experiences using AI-driven content, localized updates, and targeted provider matches.
• Brand Differentiation: Act as an interconnected problem solver within the marketing function to ensure communications deliver genuine value, setting the Yourgi brand apart from the competition.

Location: Fully Remote
Reports To: VP
Compensation: Competitive base range $130,000 - $150,000 + Bonus

Qualifications:

• 5+ Years in Lifecycle Marketing, CRM, or Retention Marketing — Ideally at a marketplace, subscription, or consumer app where repeat behavior was the core KPI.
• Proven Track Record Improving a Specific Retention Metric — Examples include repeat purchase/booking rate, churn reduction, LTV expansion, etc.
• Hands-On Platform Ownership — Not just "used a CRM," but built and owned the segmentation logic, journey architecture, and send calendar independently.
• Comfort Operating with Ambiguity in an Early-Stage/Startup Environment — Advocating for investments is a must in an environment where infrastructure is still being built.
• Two-Sided Marketplace Experience (Nice-to-Have, Not Required) — Understanding the dynamics of building trust with both pet parents and Yourgi Pros is a meaningful skill.

Skills:

• Lifecycle Marketing Platform Expertise (Klaviyo, Braze, Iterable, or similar) — Hands-on experience building segmented, triggered, multi-channel journeys (email/SMS/push), not just campaign sends.
• Retention and Cohort Analytics — Comfort defining and tracking metrics like second-booking rate, ABPU, and cohort-based LTV; ability to build/read dashboards without heavy reliance on a data team.
• Behavioral Segmentation & Personalization — Experience using customer data (booking history, engagement signals) to trigger relevant, timely communications rather than blanket promotions.
• Referral & Loyalty Program Design — Knowledge of what drives referral behavior (timing, incentive structure, and referral conversion paths, directly tied to your 180-day goal).

Success Metrics:

• First 30 Days: Deploy a measurable, multi-channel experience specifically designed to drive customers toward their second booking.
• 45-Day Goal: Establish monthly reporting on user sessions and "last touch" bookings value.
• 60-Day Goal: Achieve an 80% second-booking rate for new customers within their first 30 days.
• 120-Day Goal: 50% of new customers reach an Average Booking Per User (ABPU) of $200 (90-day cohort).
• 180-Day Goal: Every new user successfully sends one referral invite to a friend within 90 days of their first booking.

Perks:

• Health, vision, dental, long & short-term disability, and life insurance
• A startup mentality company with stable private equity funding
• 401k match
• Pet care discounts
• Flexible time off
• Parental leave
• Opportunity to grow your career with a network of like-minded professionals

EEO Statement: Yourgi is an Equal Opportunity Employer. We are not offering visa assistance at this time for any of our positions.