Customer Growth Lead

About the Role

Immutable is on a mission to help more games launch, grow and monetise successfully, and our Customer Growth team is central to that. We have built a modern martech stack for game studios, and now we need genuine, hands-on growth expertise to run it. We are looking for a Customer Growth Lead to own performance marketing end-to-end for a portfolio of game studios, running paid campaigns, setting up and optimising ad networks, and building the lifecycle programs that keep players coming back. This is a high-ownership, high-autonomy role with a direct line to leadership. You will operate independently in your region, shape how studios grow on Immutable, and help build a growth engine that scales across the business. Gaming experience is ideal, but if you have run real growth in adtech, e-commerce or retail, your craft will transfer. We are hiring an operator who does the work, not an advisor.

You'll Be Empowered To

• Plan, launch and optimise paid acquisition campaigns for game studios.
• Set up and tune ad networks and user acquisition channels end-to-end.
• Design and run launch growth plans for studio partners.
• Own email, CRM and lifecycle programs that retain and re-engage players.
• Onboard studios onto Immutable's Audience growth products.
• Own a budget, track performance, and reallocate spend based on data.
• Build repeatable growth playbooks that scale across multiple studios.

We'd Love You To Bring

• Hands-on performance and paid marketing experience: you have personally run and optimised campaigns and owned the numbers.
• Practical experience setting up and optimising ad networks or user acquisition.
• End-to-end growth craft across paid, lifecycle, email and launch.
• Comfort owning a budget and making data-led allocation and optimisation calls.
• Lifecycle and retention marketing experience across email and CRM.
• Fluency with martech tooling and onboarding customers onto growth products.
• High autonomy and ownership: you run your patch and drive your own outcomes.
• Strong communication and influence: you can build trust and represent Immutable credibly.
• Comfort using AI daily to move faster on copy, creative, reporting and optimisation.

Bonus Points For

• Gaming industry or games UA background.
• Experience across adtech, e-commerce or retail growth at pace.

Benefits

• Globally competitive base salaries and contributions to a long-term fund.
• Employee Stock Options (ESOP).
• Flexible working model: Sydney-based employees hybrid 3 days/week in head office; remote team members can work from home or access global office hubs via WeWork All-Access pass.
• Lunch ordered fresh daily in Sydney CBD office.
• Quarterly End of Cycle Celebration Awards and Dinner.
• USD $500 WFH allowance to set up home office.
• USD $600 per annum toward internet and phone usage.
• USD $75 per quarter for remote employees to celebrate with local team members.
• US Employees: Medical and 401K Insurance.
• Australian Employees: Novated Leasing.
• Up to USD $1,350 per annum for classes, courses or events for growth and development.
• Free access to online courses via Udemy.
• USD $800 per year for health and wellbeing.
• 24/7 access to unlimited counselling for you and your family via EAP Service.
• Monthly subsidy and discounted rate with ClassPass, including 1-year free membership to Breethe.
• 12 weeks paid leave for new parents (gender-neutral); birthing parent gets additional 6 weeks for rest and recovery.
• Miscarriage Leave and extra leave for IVF treatments.
• 2 additional paid annual leave days at the end of the year.
• Paid day off for your birthday.