Customer & Field Marketing Lead

About the role

We're hiring a Customer & Field Marketing Lead to own everything about our top-of-funnel that isn't ads. Our operating belief: fill rooms, not booths. You'll own the physical-world motion — conferences, executive dinners, webinars — and the customer-evidence flywheel: our podcast, case studies, newsletter, and high-touch outreach. The same customers feed all of it: a happy customer becomes a dinner speaker, then a podcast guest, then a case study, then the newsletter's best story.

You'll be the first person at the company whose whole job is this, reporting directly to Saran, our co-founder & President.

Responsibilities

• Conference strategy beyond booths: MGMA, Becker's, and the specialty-society circuit — deciding where we show up and how we get real meetings out of it.
• Executive dinners: intimate, high-signal events with customer champions speaking.
• Webinars built on real customer outcome data.
• High-touch and memorabilia ABM campaigns, run jointly with our technical growth lead.
• End-to-end ownership of our "Between Visits" podcast: guests, story, calendar.
• Customer case studies with real metrics.
• Our newsletter.
• New and innovative ways to drive growth and top-of-funnel.

Who you'll work with

• The founders — you'll report directly to Saran (co-founder & President) and work day-to-day with the founders; this role is close to the top and highly visible.
• Sales
• Our technical growth lead, who owns AI-driven ad ops, ABM automation, creatives, and attribution. You own the physical world and customer evidence; together you cover the whole funnel.

How we work: AI-native — We don't just sell AI — we run on it. Our growth lead runs ad ops, ABM, and creative production with AI. Hiring, planning, and financial analysis run through Claude agents in our Slack. This is a real requirement, not a buzzword: demonstrated fluency using agentic AI tools in your daily work — Claude Cowork, Claude Code, Cursor, Codex, or similar — beyond chat. Think: having an agent enrich a 200-name invite list, stand up an event landing page, or draft 50 personalized follow-ups from a CRM export. If your AI use stops at asking a chatbot questions, you'll struggle to keep pace here.

What great looks like in the first 90 days

• First 30 days: audit our existing marketing assets, meet customers, book the date for the Portland executive dinner, and take over the podcast calendar.
• By day 60: run a high impact dinner, ship two customer case studies, and deliver your first owned webinar.
• By day 90: a Q4 conference plan with budget, newsletter cadence locked in, and a pipeline dashboard built with our growth lead.

Requirements

• You've personally run events (not just managed vendors) — think 15+ events — and you can quote the pipeline numbers they produced.
• You've filled an intimate executive dinner or similar small-format event through your own outreach.
• You've shipped a content program end-to-end: a podcast, a newsletter, or a case-study library.
• You write well and fast — most of this job ships in writing.
• You've done this at an early-stage company (seed to Series B) as the first or only marketer — or you can show us you operated with that level of ownership wherever you were — you default to doing rather than coordinating.
• High agency — the thing we screen hardest for. You figure it out, fill the room, and hit the date without being chased.
• Strong plus, not required: provider-facing healthcare experience — you know the practice-admin/COO buyer and the MGMA/Becker's circuit. If you don't, we'll expect you to learn the circuit fast.

You might be our person if…

• You've gone to a conference without a booth and left with more pipeline than the sponsors — because you hosted 14 practice administrators at the best table in town.
• You've personally called and emailed your way through a list to fill a webinar, and you can tell us the show rate off the top of your head.
• A podcast with no owner bothers you. You'd book the guest, run the recording, cut the clips, and ship the newsletter in the same week.
• Your events live in a spreadsheet with a P&L column, and you know exactly which dinner paid for itself.

Benefits

• Competitive base salary, target performance bonus, and equity.
• Health plan.
• 401k program.