Customer Engagement & Marketing Lead - GM Defense

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections where there is real specific content. Must not repeat job title. Must not include Job ID etc. Must not include boilerplate like EEO, legal, etc. Must preserve all substantive info. We need to parse the job description. Key content: - Hybrid: expected to report to GM Global Technical Center, Warren MI at least 3 times a week (or other frequency dictated by manager). This is schedule info. - About GM Defense: description of group, role purpose. - The Role: Marketing & Customer Engagement Lead plays a pivotal role... leading teams to plan, coordinate, support and execute high-profile events and customer engagement activities. Build relationships to collaborate with GM and brand teams on projects to expand GM Defense brand and product presence around the world. Ideal candidate will excel in quickly crafting adaptive marketing and customer engagement solutions, coordinating activities with precision, leveraging relationships with other GM brands for collaboration, and taking ownership to deliver exceptional customer experiences that reinforce GM Defense's position as a market leader. - What You’ll Do: list of duties (multiple bullet-like sentences). We need to extract as list items. - Your Skills & Abilities (Required Qualifications): bullet list of required qualifications. - What Can Give You a Competitive Edge (Preferred Qualifications): bullet list. - Also mention: Candidate must be a U.S. Person (U.S. citizen, U.S. permanent resident, asylee or refugee). This is a requirement. - Also: GM does not provide immigration-related sponsorship for this role. Do not apply if you will need GM immigration sponsorship now or in the future. This includes ... This is also a requirement/note. - This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate. The position is subject to export control restrictions and requires the successful candidate to be a U.S. Person (U.S. citizen, U.S. permanent resident, asylee or refugee). - Benefits Overview: mention benefits overview but no specifics. It says "From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources." That's generic; we should not create Benefits section unless posting actually states them. It mentions benefits overview but no concrete benefits like health, 401k, etc. The instruction: never create Benefits section unless posting actually states them. It does mention "Benefits Overview" but no specifics. Likely we should not include Benefits section because no concrete benefits listed. However we could include a short paragraph about benefits overview? The rule: "Prefer a few substantive sections over many thin ones." And "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. 'commensurate with experience', 'not specified', 'N/A', 'varies', 'TBD')". The benefits overview is vague; not specific. So we should omit Benefits. - Pay: not mentioned. So omit Pay. - Schedule: we have hybrid schedule info: expected to report at least 3 times a week. That's specific. So we can include Schedule section. - About the role: we have description of role purpose etc. That qualifies. - Responsibilities: we have "What You’ll Do" list. - Requirements: maybe combine required qualifications and citizenship etc. Could be Requirements section. - Qualifications: maybe preferred qualifications? Actually we have Required Qualifications and Preferred Qualifications. Could split into Requirements (required) and Qualifications (preferred) or Skills. The instruction: use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Skills. We need to decide mapping. We have: - About the role: description of role purpose and context. - Responsibilities: What You’ll Do list. - Requirements: Required Qualifications (including years experience, expertise, ability to plan, familiarity with defense sector, travel ability, visual communications, branding principles, US Person, no immigration sponsorship, export control, relocation not eligible, hybrid schedule maybe schedule separate). Could also include citizenship requirement. - Qualifications: Preferred Qualifications (Bachelor's degree, firm experience with defense/government/automotive, analytical skills, interpersonal/negotiation skills, previous experience with marketing for military/government). - Skills: maybe we could list specific skills like strong visual communications and presentation skills, strong understanding of branding principles, etc. But those are already in required qualifications. Could combine. Better to follow typical pattern: About the role, Responsibilities, Requirements (required qualifications), Qualifications (preferred qualifications), Skills (maybe specific skills like visual communications, presentation, branding). But we might avoid duplication. Given the instruction to prefer few substantive sections over many thin ones, we could combine Requirements and Qualifications into one section? But headings are prescribed; we can omit sections if no content. We could include About the role, Responsibilities, Requirements, Qualifications. Skills maybe not needed if covered. Let's extract content precisely. About the role: from "The Role: Marketing & Customer Engagement Lead plays a pivotal role..." plus earlier description about GM Defense and Autonomous Driving and Robotics group. Also "About GM Defense" paragraph. That is about the role context. We'll craft About the role paragraph(s) summarizing: GM Defense continues 100-year legacy; Autonomous Driving and Robotics group adapts GM's automated driving capabilities for defense customers; The Marketing & Customer Engagement Lead plans and ensures successful execution of marketing and customer engagement events with customers, partners, stakeholders to enable product visibility, opportunity development, and capture of major GM Defense opportunities; leads teams to plan, coordinate, support and execute high-profile events and customer engagement activities; builds relationships to collaborate with GM and brand teams on projects to expand GM Defense brand and product presence worldwide; ideal candidate excels in quickly crafting adaptive marketing and customer engagement solutions, coordinating activities with precision, leveraging relationships with other GM brands for collaboration, and taking ownership to deliver exceptional customer experiences that reinforce GM Defense's position as a market leader. That's substantive. Responsibilities: list from "What You’ll Do:" bullet points. Need to convert each sentence into

. Let's parse: - Manage coordinating and (when needed) personally executing a wide range of activities associated with and executed at Warren Technical Center, Milford Proving ground, and other locations. - Through coordinated and individual action, this role ensures success of activities are critical for successful GM Defense customer engagement, opportunity development, and long-term growth, to include: Then sub-bullets: - Detroit-Area Customer Engagement & Event Planning - Customer-Focused Experience / Event Planning: Partner with internal teams and external vendors to plan and coordinate impactful customer-and product-focused events that support GM Defense opportunity development and strategic engagement. - On-Site Event Planning & Coordination at Detroit Area Facilities: Serve as the lead point person for planning on-site GM Defense customer engagement events at Warren Technical Center, Milford Proving Ground, and other Detroit area GM locations. - Product Experience Planning & Execution - Experiential Marketing & Customer Engagement Design & Coordination: Planning and coordination of dynamic product experiences (ride & drive, demonstrations, etc.) at Milford Proving Ground, Warren, and other Detroit-area GM facilities - Activation Coordination & Execution Management: Lead coordination, support for, and execution of activations for static display of GMD products (often in concert with other GM brands) to highlight GMD products and their relationship with GM products and brands - Customer Engagement & Marketing Support to Opportunity Development - Marketing & Communication (MarCom) Campaign Development & Execution: Support design and execution of long-term MarCom campaigns that apply GM Defense resources and leverage collaborations with GM brands to enable GMD capture campaigns and achievement of GMD growth priorities - Tradeshow Planning & Execution - Major Tradeshow Planning & Execution Lead: Lead planning and execution support major tradeshows, to include booth design/development, execution planning, and management of associated coordination (lodging, logistics, etc.) - Merchandizing & Apparel Management - GS&S Apparel Management: Coordinate apparel for GS&S and key GMD personnel to enable successful business development and customer engagement - Marketing Apparel Management: Manage ordering and distribution of apparel and other items ("swag") to support GMD marketing activities (tradeshows, activations, etc.) - Merchandizing & Licensing: Work with GM Merchandize & Licensing team to coordinate to us GM Defense branding for third part products in order to expand GM Defense brand recognition and generate revenue/value for General Motors We need to preserve all substantive information; we can flatten into a list of duties. Could keep hierarchy but using

• only; we can embed sub-points as separate
• items. Thus list items: - Manage coordinating and (when needed) personally executing a wide range of activities associated with and executed at Warren Technical Center, Milford Proving Ground, and other locations. - Through coordinated and individual action, ensure success of activities critical for GM Defense customer engagement, opportunity development, and long-term growth, including: (maybe we keep as separate items) - Partner with internal teams and external vendors to plan and coordinate impactful customer- and product-focused events that support GM Defense opportunity development and strategic engagement. - Serve as the lead point person for planning on-site GM Defense customer engagement events at Warren Technical Center, Milford Proving Ground, and other Detroit-area GM locations. - Plan and coordinate dynamic product experiences (ride & drive, demonstrations, etc.) at Milford Proving Ground, Warren, and other Detroit-area GM facilities. - Lead coordination, support for, and execution of activations for static display of GMD products (often in concert with other GM brands) to highlight GMD products and their relationship with GM products and brands. - Support design and execution of long-term MarCom campaigns that apply GM Defense resources and leverage collaborations with GM brands to enable GMD capture campaigns and achievement of GMD growth priorities. - Lead planning and execution support for major tradeshows, including booth design/development, execution planning, and management of associated coordination (lodging, logistics, etc.). - Coordinate apparel for GS&S and key GMD personnel to enable successful business development and customer engagement. - Manage ordering and distribution of apparel and other items ("swag") to support GMD marketing activities (tradeshows, activations, etc.). - Work with GM Merchandise & Licensing team to coordinate GM Defense branding for third‑party products to expand GM Defense brand recognition and generate revenue/value for General Motors. We could also include the introductory sentence about managing coordinating etc. Already captured. Now Requirements (required qualifications): From "Your Skills & Abilities (Required Qualifications)": - 5+ years of experience in marketing, branding, event management, customer engagement or related - Demonstrated expertise in managing product-focused experiential marketing or customer engagement events for defense/government or other similar industries - Demonstrated ability to plan, coordinate, manage execution and track resources for customer engagement projects - Familiarity with defense/government or security sector - Ability to travel up to 25% of time domestically + internationally including weekends - Strong visual communications and presentation skills (e.g. PowerPoint, etc.) - Strong understanding of branding principles and experiential marketing strategies required for successful customer engagement - Candidate must be a U.S. Person (U.S. citizen, U.S. permanent resident, asylee or refugee) - GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). - This role is categorized as hybrid. This means the selected candidate is expected to report