Customer Engagement Director (Remote)
Cengage · Massachusetts, United States · 2 wk ago
Business Development$117k–$160k/yrFull-time
What You'll Do
- Lead executive level institutional partnership strategies across priority colleges, universities, systems, and enterprise education organizations.
- Identify, prioritize, and cultivate relationships with presidents, provosts, CIOs, academic leaders, procurement collaborators, and system level decision makers whose influence directly impacts enterprise growth opportunities.
- Develop and complete strategic engagement plans that expand market presence, strengthen institutional credibility, and accelerate pipeline creation across target accounts.
- Partner with sales leadership to identify whitespace opportunities, expansion pathways, and multi-threaded relationship strategies that increase long term customer value.
- Translate executive engagement into measurable commercial outcomes by ensuring all strategic interactions, advance account objectives, engagement development, or revenue opportunities.
- Build and maintain executive relationship maps across strategic accounts, identifying influence networks, engagement gaps, and competitive risks.
- Partner with Marketing and executive leadership to elevate market visibility through industry forums, executive events, advisory boards, and thought leadership initiatives that strengthen enterprise positioning within the Higher Education sector.
- Monitor and synthesize market, competitive, customer, and sector intelligence to inform executive engagement strategy, account prioritization, and growth planning.
- Develop executive engagement strategies for high priority institutional accounts and strategic growth opportunities.
- Orchestrate coordinated executive level relationship coverage across complex accounts, aligning internal leaders to institutional priorities and strategic customer initiatives.
- Prepare senior leaders for high-stake customer engagements through executive briefings, institutional intelligence, collaborator analysis, and strategic meeting objectives.
- Drive post-engagement accountability by ensuring strategic follow-through, decision tracking, and alignment to commercial next steps.
- Design and lead a formal executive sponsorship framework that strengthens enterprise customer relationships and deepens institutional engagement across priority accounts.
- Partner with account teams to accelerate enterprise deal progression, eliminate obstacles to advancement, and improve strategic opportunity conversion rates.
- Identify relationship risks, driven threats, and engagement gaps that may impact revenue attainment or long-term institutional retention.
- Partner with Sales and Revenue Operations leadership to improve access to enterprise pipeline health, strategic account progression, and revenue risk across the NA HED organization.
- Influence quarterly and annual revenue attainment through strategic account acceleration, executive engagement strategy, and engagement development.
- Identify patterns in win/loss trends, driven displacement, institutional buying behavior, and deal progression to improve enterprise sales effectiveness and close rates.
- Translate strategic priorities into actionable field initiatives with clear accountability, measurable outcomes, and defined timelines.
- Lead strategic account planning processes focused on enterprise growth, institutional expansion, and long-term engagement development.
- Drive business reviews and operating cadences that prioritize strategic decisions, accelerate execution, and remove barriers to revenue growth.
- Serve as the commercial voice of the NA HED organization across Product, Marketing, Customer Success, Finance, and Strategy discussions.
- Influence cross-functional priorities to ensure enterprise programs, launches, customer initiatives, and strategic investments align to measurable commercial outcomes.
- Partner with executive leadership on go-to-market strategies, institutional engagement initiatives, and enterprise growth programs that strengthen competitive positioning and market expansion.
- Identify structural barriers impacting growth, customer engagement, or field effectiveness and lead initiatives that improve organizational scalability and commercial execution.
- Support strategic transformation initiatives related to organizational design, market strategy, sales modernization, and customer engagement effectiveness.
- Partner closely with the SVP, NA Higher Education Sales, to align enterprise growth priorities, executive engagement strategies, and organizational initiatives to long-term commercial objectives.
- Ensure leadership focus remains concentrated on enterprise growth opportunities, strategic institutional engagement, and revenue acceleration initiatives by proactively orchestrating cross-functional execution and removing barriers to progress.
- Develop executive-level communications, strategic narratives, board-ready presentations, and organizational updates that strengthen alignment around NA HED growth priorities.
- Act as a strategic thought partner on market positioning, institutional engagement strategy, organizational effectiveness, and enterprise growth opportunities.
Skills
- 10+ years of experience in enterprise sales strategy, strategic partnerships, business development, go-to-market leadership, consulting, or related commercial leadership roles within sophisticated B2B environments.
- Experience influencing executive-level enterprise buying decisions and developing strategic institutional engagements.
- Shown success operating across matrixed organizations to drive enterprise growth initiatives and commercial alignment.
- Strong executive presence with the ability to engage credibly with C-suite leaders, institutional collaborators, and senior internal executives.
- Proven track record to connect central initiatives to measurable business and revenue outcomes.
- Strong analytical and commercial competence with experience using data, market intelligence, and customer insights to influence strategy.
- Experience in Higher Education, EdTech, SaaS, enterprise technology, or complex consultative sales environments strongly preferred.
- Proficiency with Salesforce, Power BI/Tableau, Excel, and enterprise sales intelligence tools.
- Exceptional communication, relationship management, and cross-functional leadership capabilities.