Customer Care & Front Desk Associate

Specialty Equipment Market Association (SEMA) and Performance Racing Industry (PRI) represent the automotive aftermarket and motorsports industries, supporting a global marketplace for performance parts, racing technologies, restoration, restyling, and specialty automotive innovation. SEMA is a nonprofit trade association comprising manufacturers, distributors, retailers, builders, publishers, race teams, and more, powering a nearly $53-billion-a-year retail market. PRI extends this influence into the racing sector, serving as a premier source for business intelligence, technology insights, and community connection for racing professionals.

About the role

The Front Desk & Member Services Coordinator serves as the first point of contact for members, guests, exhibitors, and employees. This role creates a welcoming and professional experience while managing front desk operations, answering incoming calls, directing inquiries, supporting Customer Care operations, and assisting with administrative tasks. The ideal candidate is highly organized, customer-focused, and thrives in a fast-paced environment.

Responsibilities

• Welcome visitors, members, vendors, and guests with professionalism and exceptional customer service.
• Manage the front desk and reception area to ensure a positive first impression.
• Answer and direct incoming phone calls to the appropriate departments.
• Assist visitors with general information regarding SEMA services and events.
• Coordinate visitor check-in procedures and maintain visitor logs.
• Receive and distribute incoming mail and deliveries.
• Maintain conference room schedules when applicable.
• Monitor lobby appearance and ensure a clean, organized reception area.
• Respond to basic member inquiries regarding membership, events, and general organization information.
• Assist members with account lookups and route complex requests to the appropriate department.
• Create and assign customer service tickets within the CRM system.
• Process basic administrative requests.
• Support outbound customer communication initiatives when needed.
• Provide exceptional customer service across phone, email, and in-person interactions.
• Provide backup support for Customer Care Representatives during peak periods.
• Assist with data entry and CRM updates.
• Support cross-functional departments as needed.
• Participate in departmental meetings and ongoing training.

Requirements

• High school diploma or equivalent.
• 2+ years of customer service or receptionist experience.
• Excellent verbal and written communication skills.
• Professional phone etiquette.
• Strong organizational and multitasking abilities.
• Proficiency with Microsoft Office Suite.
• Experience using CRM systems is preferred.
• Ability to remain calm and professional in a fast-paced environment.

Preferred Qualifications

• Experience working in a membership association or nonprofit organization.
• Experience with Salesforce, Nimble, NetForum, or similar CRM platforms.
• Bilingual (English/Spanish) is a plus.
• Previous administrative support experience.

Pay

$20 - $23 hourly.