Customer Advocacy Manager

The Kantata Cloud for Professional Services™ gives businesses the clarity, control, and confidence they need to optimize resource planning and elevate operational performance. Our purpose‑built software helps over 2,500 professional services organizations in more than 100 countries focus on and optimize their most important asset: their people. Kantata is well‑capitalized, hiring, and growing our loyal and diversified customer base faster than ever.

About the Role

Kantata is seeking a highly strategic, engaging, and results‑oriented Manager of Customer Advocacy & References to build and lead a world‑class customer advocacy program. This role creates the strategy, operating model, relationships, and content engine that turn customer success into meaningful market influence and measurable business impact. It sits at the intersection of Customer Success, Sales, Marketing, Product, and Executive Leadership and requires exceptional executive presence, strong editorial judgment, and operational discipline.

Primary Responsibilities

• Build and lead Kantata’s global customer advocacy and reference program, including strategy, processes, technology, governance, and measurement.
• Recruit and develop a diverse community of customer advocates across industries, regions, solutions, and use cases.
• Produce compelling case studies, videos, testimonials, executive stories, and quantified proof points.
• Manage sales reference requests, matching prospects with relevant customers while protecting relationships and preventing advocate fatigue.
• Own customer review programs across G2, Gartner Peer Insights, TrustRadius, and other priority platforms.
• Recruit and prepare customers for events, webinars, analyst conversations, awards, media opportunities, and executive programs.
• Partner with Sales, Customer Success, Product Marketing, Campaigns, Events, Communications, and Analyst Relations to activate customer voices throughout the business.
• Create recognition and engagement opportunities that elevate our customers and make advocacy valuable to them.
• Maintain accurate customer permissions, participation history, approved assets, and reference profiles.
• Measure program performance, including advocate growth, reference fulfillment, story production, peer reviews, content activation, influenced pipeline, and revenue impact.

What You Bring

• Significant experience in customer advocacy, reference, or customer marketing within B2B technology or SaaS.
• Proven ability to build and scale a formal advocacy or reference program.
• Success supporting strategic sales opportunities with customer references.
• Strong background developing case studies, customer videos, testimonials, and event speakers.
• Experience managing programs for G2, Gartner Peer Insights, TrustRadius, or similar platforms.
• Exceptional executive presence and ability to build trusted relationships with senior customer leaders.
• Outstanding interviewing, writing, storytelling, and presentation skills.
• Excellent program management with extraordinary attention to detail.
• Reputation for responsiveness, sound judgment, and consistent follow‑through.
• Ability to balance urgent business needs with thoughtful stewardship of customer relationships.
• Experience using CRM, reference‑management, project‑management, and reporting tools.

How We Measure Success

• A growing and engaged community of customer advocates.
• Strong advocate coverage across priority markets, solutions, personas, and use cases.
• Faster and more relevant fulfillment of sales reference requests.
• A consistent pipeline of high‑quality customer stories and proof points.
• Increased volume, quality, and recency of peer reviews.
• Meaningful customer participation in campaigns, events, analyst engagements, and awards.
• Measurable influence on opportunity progression, pipeline, and revenue.
• An advocacy experience that customers value and internal teams trust.

Compensation

Base salary range: $90,000 – $110,000 USD. This position is eligible to participate in the Company Bonus Plan. Compensation may vary based on location, relevant experience, and other job‑related factors.

Additional Information

• Remote role within the United States, with a preference for candidates in Boston.
• Intentionally engaging and collaborative culture that breaks down silos.
• Strong work‑life balance as a core company focus.
• Opportunities to learn from top industry professionals.
• A vibrant, collaborative, and fun team environment.
• Commitment to an inclusive workplace that values diversity, equity, and respect for all individuals.