Customer Acquisition Freelancer - Big Ten Network

Brief Overview

The Big Ten Network is seeking a Customer Acquisition Freelancer for 10 months from July 2026 through June 1st, 2027. This role supports grassroots marketing, sponsorship, partnership, and audience growth initiatives.

Responsibilities

• Support grassroots marketing initiatives focused on expanding B1G+ awareness and subscriber acquisition
• Support retail media network activations and co-branded marketing campaigns with external partners
• Support reporting and analysis on partnership and activation performance
• Aid in sponsorship fulfillment, activation logistics, and campaign execution
• Aid in developing and executing youth sports sponsorship opportunities, including state athletic associations, tournaments, and championship events
• Aid in event planning, promotions, and fan engagement initiatives
• Help identify and coordinate new business development and partnership opportunities
• Help create presentations, recap materials, promotional plans, and partnership documents
• Conduct market and partnership research to identify new audience growth opportunities
• Collaborate cross-functionally with CRM, Marketing, Creative, Digital, and Production teams
• Stay current on sports marketing, youth sports, media, sponsorship, and partnership trends
• Email and push notification campaign support
• QA and review of marketing campaigns and promotions
• Subscriber acquisition and retention initiatives
• Marketing agreement execution with Big Ten schools
• Affiliate marketing strategy and partner outreach
• Promotional campaign ideation and execution
• Audience segmentation and targeting projects
• Cross-functional strategic marketing initiatives
• Lifecycle marketing and customer engagement projects

Qualifications

• Strong organizational and project management skills
• Strong attention to detail and follow-through
• Excellent written and verbal communication skills
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Ability to work collaboratively across teams and with external partners
• Creative thinker with a proactive mindset
• Passion for sports, media, partnerships, and fan engagement
• Comfortable working occasional nights and weekends based on events and activations

Nice to Have but Not a Dealbreaker

• Bachelor’s degree in Marketing, Communications, Sports Management, Business, or related field, or equivalent experience
• 1+ years of relevant experience
• Experience or interest in sponsorships, partnerships, youth sports, or event marketing
• Experience in sports marketing, partnerships, sponsorships, or grassroots marketing
• Experience creating presentations, promotional materials, or partnership recaps
• Familiarity with youth sports organizations or athletic associations
• Knowledge of digital marketing and subscriber-based businesses

Benefits

This role offers a competitive hourly rate range of $22.00 per hour, with final offer amount dependent on education, skills, experience, and location.