Cultural Engagement Director

Social Strategy and Execution at Scale

Drive step-changes in reach, engagement, and cultural relevance. Incremental is not the goal.

• Translate company priorities into platform-native content and formats across multiple channels including Instagram, TikTok, X, LinkedIn, Reddit, YouTube, Threads, and Facebook.
• Lead the creative bar with exceptional taste and cultural judgment. Be original in formats and moments, not reactive to what's already saturated.
• Personalize real-time engagement: on-brand, fast, human, and culturally aware. Walk the walk.

Talent, Creator & Influencer Relationships

Own the full talent and creator strategy across organic and paid — from identification and vetting through ongoing management and performance.

• Build and maintain a creator ecosystem that reflects Function's brand values and reaches the audiences we want to grow into: early adopters, mainstream health consumers, and cultural tastemakers.
• Partner with growth and performance teams so influencer programs drive measurable acquisition outcomes, not just reach.
• Evaluate partnership fit through a cultural lens: does this person reflect where health culture is heading, or where it's been?
• Negotiate and manage talent relationships with rigor, from micro-creators to high-profile partners. Build the infrastructure to do it at scale.

Cultural Intelligence & Trend Leadership

Obsess over where culture is heading in 12 to 24 months.

• Decode the behavioral "why" behind audience actions: what they engage with, who they trust, how health fits into their identity, and where Function has permission to show up.
• Identify cultural moments worth owning, define the moments Function should build, and set the criteria for knowing when they've landed.
• Apply cultural intelligence to ambassador selection, platform strategy, and content direction — removing subjectivity from creative feedback and grounding decisions in real signal.
• Map the cultural tensions Function navigates as it scales (access vs. luxury, data empowerment vs. health-tech skepticism) and help the brand move through them with intention.

Team Leadership

Lead and develop a team across social, talent, and creator partnerships, with several direct reports.

• Set the direction, operating model, and performance standards for the team.
• Build toward a team that can execute at high quality and speed without you in every decision.
• Raise the cultural fluency of the team.

Performance & Accountability

Define metrics that matter across social and creator. Be accountable.

• Tie cultural and creator work to business outcomes.
• Move fast without being sloppy. Own your calls and your numbers.