CRO Lead (Hands-On)

About the role

You will own every conversion test across our site, landing pages, paid-acquisition funnels, on-site offers and post-purchase upsells. This is an all-in-one role: you set the strategy and you do the work — building the backlog, briefing and QA-ing tests, launching them and shipping the winners. We spend $2,000,000+ per month on Meta, so your tests reach significance fast.

Company background

KittySpout is a premium DTC brand selling stainless steel cat water fountains, filters and accessories. We sell across Shopify, Amazon and Chewy, and we're one of the fastest-growing brands in the pet space — $50M+ in annual revenue and scaling to $100M+. We recently launched DoggySpout, expanding into an entirely new vertical and customer base. We're a 100% remote, lean, senior team that moves fast, and every person here has a massive impact on the business.

Culture & values

Culture-fit is our #1 factor when hiring. We have a genuine will-to-win. No work is beneath us if it moves us towards our goals. We use creativity to do more with less — and quickly. We use data to make decisions and live by four core values:

• Better Everyday — keep a live test on each brand, write down the learning from every result, and improve the test plan, QA checklist and agency process after every round
• Speed Is King — move from idea to live test in days, call finished tests on time, ship winners the week they win, and flag a conversion drop the same day
• Work Smart — AI and automation first. Use Claude to turn Clarity recordings, reviews and surveys into test ideas and draft test briefs; automate reporting and drop alerts
• Overdeliver — catch a conversion problem before anyone asks, bring the cause and the fix, and reuse winning patterns across both brands without being told

If you want a stress-free corporate 9-5 job, this isn't it. If you want to challenge yourself and shape a fast-growing company, work directly with the founder, and play a big role in scaling it to $100M+... If you want to drive results with a group of passionate, smart, hardworking people, in an environment without politics or corporate chicanery, being hands-on and active — then you've come to the right place.

Outcomes (what success looks like)

• Conversion rate and revenue per visitor rise on both brands — measured weekly by brand (Intelligems, Shopify)
• Paid-acquisition landing pages and funnels that convert — CVR and RPV per funnel (Intelligems, Northbeam)
• Continuous improvement across the website — tests live every week; winners shipped
• AOV and post-purchase upsell take rate rise — AOV (Shopify), upsell take rate (AfterSell)
• No conversion drop goes unnoticed — drops caught and raised the same day

Responsibilities

• Own the CRO test plan and backlog for both brands, ranked by expected impact, so the biggest wins run first
• Build, test and launch paid-acquisition funnels, on-site offers and post-purchase upsells
• Brief, QA and launch tests every week — then call results honestly and ship the winners
• Drive measurable lifts in conversion rate, AOV and revenue per visitor
• Catch conversion drops the same day and bring the cause and the fix
• Manage our CRO agency and decide with the Head of Growth when work moves in-house
• Report CRO KPIs weekly and run the weekly CRO & Funnels meeting

Accountabilities

• CRO test plan and backlog — Keep one ranked test plan per brand, scored on impact, confidence and effort, so the highest-impact tests are always briefed and run next
• Funnels — Run split tests on every paid-acquisition funnel each week, and build new funnels and landing pages that match our ad angles to lift conversion rate and RPV
• Build, QA and launch tests — Brief our web developer and designer, QA every variant (tracking, prices, discount codes, mobile and desktop) and launch tests on time, every week
• Results, winners and conversion monitoring — Call finished tests honestly, ship the winners, and catch any conversion drop the same day
• CRO agency — Manage our CRO agency's test list, targets and results, and decide with the Head of Growth when the work moves in-house
• CRO reporting and meetings — Report conversion rate, RPV, AOV, tests live and win rate weekly, and run the weekly CRO & Funnels meeting

Requirements

• Fully remote, full-time
• Fluent in English
• CRO Experience: 3-4+ years running CRO programs for Shopify DTC brands is a must
• Proof of Results: A record of tests and funnels that lifted CVR, AOV or RPV — with the data to back it up
• Funnels: Experience building and testing paid-acquisition funnels and landing pages
• Tools: Deep hands-on Intelligems experience, plus AfterSell (or similar), Microsoft Clarity and Shopify analytics. You can set up and QA a test without help
• Briefing & Agencies: Experience briefing developers and designers, and managing a CRO agency
• Experiment Design: You write clear hypotheses, size tests properly and call results on an agreed significance rule
• Offer Sense: You know how bundles, discounts, subscriptions and upsells change conversion, AOV and margin
• No issue working overtime or on the weekends if needed. You are passionate about your work
• Excellent cultural fit as per our values above
• Excited to play a big role in scaling the company and work closely with the founder
• Bonus points: subscription or pet brand experience

Hiring process

• Application + Screening
• Test Project
• Technical Interview
• Culture Fit Interview

Pay

USD $4,000 - $6,000+ per month (based on experience and expertise).