CRM Senior Specialist - Remote Work

About the role

The CRM Senior Specialist plays a crucial role in driving CRM execution for BairesDev's VIP Audiences & Experiences function. The position involves building and executing multi-touch outreach sequences, maintaining automation workflows, and leveraging generative AI tools like Claude to enhance outreach effectiveness.

Responsibilities

• Build and execute multi-touch outreach sequences across email, direct mail, and event follow-up for VIP account segments.
• Build and maintain AI-assisted automation workflows connecting outreach, CRM, and data enrichment tools.
• Use Claude as the primary AI tool for outreach copy, contact research, account intelligence, and workflow logic.
• Track and report on pipeline outcomes including meetings booked, accounts expanded, and revenue influenced.
• Own data enrichment workflows, ensuring VIP contact records are accurate, current, and actionable.

Requirements

• 3+ years of experience in CRM, lifecycle marketing, or outbound marketing.
• B2B SaaS or tech services industry experience.
• Hands-on experience with outreach automation platforms such as Apollo, Clay, Lemlist, Reply.io, or equivalent.
• Daily, hands-on use of generative AI and LLM tools, with Claude strongly preferred; prompt engineering skills required.
• Experience with automation workflows using Zapier, n8n, or Make.com.
• Proficiency in a CRM platform such as HubSpot, Salesforce, or equivalent.
• STEM or quantitative degree in Engineering, Math, Statistics, Economics, Data Science, or Physics; strong non-STEM candidates with a demonstrable data or numbers track record also considered.

Qualifications

• Experience in B2B tech services, staffing, or nearshore companies.
• Experience marketing to C-suite or VP-level audiences.
• Background in marketing analytics, copywriting, or growth marketing.
• Proficiency in Google Sheets.

Skills

• Generative AI and LLM tools (Claude preferred).
• Automation workflows (Zapier, n8n, Make.com).
• CRM platforms (HubSpot, Salesforce).
• Data enrichment and contact management.

Benefits

• 100% remote work.
• Work-from-home hardware setup.
• Flexible hours.
• Paid time off, parental leave, and other special leaves.
• Excellent compensation package.
• Healthcare coverage (Vision and Dental).
• Life Insurance.
• 401K Plan.
• Professional development opportunities.
• Diverse and multicultural work environment.
• Innovation-driven environment with support and resources.

Pay

Well above the market average.

Schedule

Flexible hours.