CRM Senior Specialist - Remote Work

About the role

The CRM Senior Specialist plays a crucial role in driving sales pipeline for BairesDev's VIP Audiences & Experiences function. Reporting directly to the Director of VIP Audiences & Experiences, this individual contributor role involves building and executing multi-touch outreach sequences, managing automation workflows, and leveraging Claude as a primary AI tool.

Responsibilities

• Build and execute multi-touch outreach sequences across email, direct mail, and event follow-up for VIP account segments.
• Build and maintain AI-assisted automation workflows connecting outreach, CRM, and data enrichment tools.
• Use Claude as the primary AI tool daily for outreach copy, contact research, account intelligence, and workflow logic.
• Track and report on pipeline outcomes including meetings booked, accounts expanded, and revenue influenced.
• Own data enrichment workflows, ensuring VIP contact records are accurate, current, and actionable.

Requirements

• 3+ years of experience in CRM, lifecycle marketing, or outbound marketing.
• B2B SaaS or tech services industry experience.
• Hands-on experience with outreach automation platforms such as Apollo, Clay, Lemlist, Reply.io, or equivalent.
• Daily, hands-on use of generative AI and LLM tools, with Claude strongly preferred; prompt engineering skills required.
• Experience with automation workflows using Zapier, n8n, or Make.com.
• Proficiency in a CRM platform such as HubSpot, Salesforce, or equivalent.
• STEM or quantitative degree in Engineering, Math, Statistics, Economics, Data Science, or Physics; strong non-STEM candidates with a demonstrable data or numbers track record also considered.

Qualifications

• Nice to have: Experience in B2B tech services, staffing, or nearshore companies; experience marketing to C-suite or VP-level audiences; background in marketing analytics, copywriting, or growth marketing; proficiency in Google Sheets.

Skills

• Generative AI fluency.
• Outreach automation platforms.
• Data enrichment workflows.

Benefits

Remote work, work-from-home hardware setup, flexible hours, comprehensive healthcare coverage, life insurance, 401K plan, and a competitive compensation package.

Pay

Well above the market average.

Schedule

Flexible hours.