CRM Segmentation Analyst
About the role
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We Put the World on Vacation Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.
The CRM Segmentation Analyst will play a crucial part in supporting our marketing campaigns by building and delivering accurate audience files across multiple channels, including direct mail, email, social media, mobile app, and SMS, using the Simon CDP platform. The CRM Segmentation Analyst will also create reports that guide operational, strategic, and business initiatives while conducting QA testing of segments, flows, and output files to ensure accuracy and performance. Success in this role requires a strong foundation in marketing concepts across digital, social, email, and call center channels. Attention to detail and a commitment to data security are critical, as you will be responsible for ensuring all campaign files are delivered on time, error-free, and in full compliance with State, Federal, and organizational requirements.
Responsibilities
- Deliver and post critical campaign data files, in various formats, for various internal and external business partners to a secure file platform and archive them for historical reference
- Develop operational reports and dashboards to support the team’s performance goals, as well as to research data issues and inquiries
- Establish and maintain a daily, monthly, quarterly and annual campaign calendar to ensure file deadlines are documented and understood, and necessary coverage is in place
- Carefully review and test the accuracy and quality of all data files prior to their delivery
Requirements
- BA/BS in Information Technology, Database Marketing or related field; or equivalent experience
- Expertise with Microsoft Office applications (Power BI, Excel, Power Point)
- Strong organizational and time management skills
- Strong communication and writing skills
- Knowledge of database marketing techniques including profiling, segmenting, extracting and data mining from large transactional databases
- Ability to work effectively within a team in a fast-paced environment
- Attention to detail and quality of work
- Proficiency coding with SQL, Python, or other
- Experience working with campaign orchestration technologies (Simon CDP preferred)
- Experience working with marketing channels including ESP, Digital Ads, Push, SMS and Dialers
- Experience mining and analyzing data to drive actionable insights and process improvements
- Experience creating insightful dashboards using Power BI, Tableau, or related visualization tools
- 2+ years of experience delivering targeted audiences within a multi-channel organization
- 2+ years of experience working with campaign orchestration technologies (Simon CDP preferred)
- 2+ years of experience working with SQL or other reporting/query tools
- 2+ years of experience with reporting tools such as Power BI or Tableau
- 2+ years of experience working with Jira or equivalent project management tools
- Experience equivalent to the education requirement may be accepted in lieu of the education requirement.
Benefits
- We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us.
- Certain benefits may be available to associates working fewer hours where required by applicable law.
- Travel + Leisure Co. benefits include:
- Medical
- Dental
- Vision
- Flexible spending accounts
- Life and accident coverage
- Disability
- Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
- Wish day paid time to volunteer at an approved organization of your choice
- 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
- Legal and identify theft plan
- Voluntary income protection benefits
- Wellness program (subject to provider availability)
- Employee Assistance Program
Schedule
This will be a hybrid position working onsite in Orlando on Monday, Tuesday, Wednesday and from home Thursday, Friday.