CRM Ops Technical Specialist

About the role

The CRM Operations team at Zip works collaboratively across Marketing, Product, Data, and CRM to deliver personalized customer experiences at scale while continuously optimizing engagement, lifecycle performance, and operational efficiency. As a CRM Technical Ops Specialist, you'll play a critical role in helping Zip deliver timely, personalized, and high-performing customer communications.

Responsibilities

• Build and execute CRM campaigns across email, push, SMS, and lifecycle channels to support customer engagement and retention goals
• Execute own end-to-end campaign operations including audience segmentation, setup, QA, deployment, monitoring, and reporting
• Support the development of data-driven audience targeting strategies using customer insights, behavioral data, and lifecycle engagement trends
• Partner cross-functionally with Marketing, Product, Data, and CRM stakeholders to translate campaign goals into scalable execution plans
• Optimize campaign performance through A/B testing, personalization strategies, device optimization, and engagement analysis
• Leverage AI-driven tools and experimentation to improve segmentation, targeting, workflow efficiency, and campaign performance
• Analyze campaign results and operational metrics to identify opportunities for continuous improvement across the CRM program
• Manage customer data integrations and campaign dependencies to ensure accurate targeting, personalization, and delivery across platforms
• Stay current on CRM, Martech, and AI-enabled marketing best practices to help evolve Zip’s lifecycle marketing capabilities over time

Requirements

• 1–2+ years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation roles
• Hands-on experience using CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, Pardot, Marketo, Cheetah, or similar tools
• Experience executing campaigns across channels including email, push notifications, SMS, or in-app messaging
• Familiarity with customer segmentation, targeting strategies, audience management, and lifecycle marketing principles
• Strong analytical and problem-solving skills with experience using campaign reporting, attribution, A/B testing, and engagement metrics to drive decisions
• Experience leveraging AI tools or automation workflows to support campaign execution, personalization, reporting, or operational efficiency
• High attention to detail with the ability to manage multiple campaigns, timelines, and priorities in a fast-paced environment
• Curiosity and a continuous improvement mindset with a strong interest in learning new tools, technologies, and marketing strategies
• Able to collaborate effectively across technical and non-technical stakeholder groups to drive campaign execution and operational success

Qualifications

• Bachelor’s degree or equivalent practical experience in Marketing, Communications, Business, Analytics, or a related field preferred

Skills

• Customer-focused marketing experience
• Hands-on experience with marketing automation platforms
• Strong analytical and problem-solving skills
• Experience with AI-driven tools and automation workflows
• Effective collaboration and communication skills

Benefits

• Flexible working culture
• Incentive programs
• Unlimited PTO
• Generous paid parental leave
• Leading family support policies
• Company-sponsored 401k match
• Learning and wellness subscription stipend
• Beautiful Union Square office with a casual dress code
• Industry-leading, employer-sponsored insurance for you and your dependents, with several 100% Zip-covered choices available

Pay

The annual base Pay Range for this position is $70,000 - $80,000. This range reflects our US national compensation band (USN). Additional premium percentages may apply based on our tiered premium strategy.

Schedule

This is a remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office.