CRM Manager (Remote)

About the role

We are looking for a best-in-class CRM Manager to own lifecycle marketing across one or two of our verticals at Forbes Advisor. This hands-on role is for a strong lifecycle marketer who develops strategy, builds high-performing campaigns, and grows and optimizes performance across email, SMS, and beyond. You’ll collaborate with Product, Data, Design, Commercial, and the General Managers of your verticals to bring your strategy to life through campaigns that hit specific revenue goals.

Responsibilities

• Strategy & Planning:
  • Develop and implement comprehensive lifecycle strategies for your vertical(s), ensuring alignment with business objectives.
  • Proactively share new ideas and campaign recommendations across lifecycle channels, focusing on growing lifetime value, upselling to existing customers, or cross-selling new products and services.
  • Validate ideas before investing in them, pressure-testing campaign viability and prioritizing accordingly.
  • Collaborate with the wider CRM team to bring the test-and-learn roadmap to life.
  • Serve as a segmentation and strategy expert, understanding the end-to-end customer experience for your vertical(s) across all channels.
  • Champion responsible use of customer data, ensuring data security, privacy, and relevance.
• Creativity:
  • Drive best-in-class standards in copy, partnering with internal teams to raise the quality and consistency of campaign messaging.
  • Drive best-in-class standards in creative and design, partnering with the Design team to bring campaigns to life.
  • Own lifecycle communication planning for your vertical(s), ensuring a joined-up, well-sequenced customer experience.
  • Stay ahead of lifecycle marketing trends and competitor activity, bringing fresh thinking into campaigns.
• Execution & Delivery:
  • Develop realistic project timelines with a bias for action, communicate them clearly to stakeholders, and consistently deliver to committed deadlines.
  • Work with the wider CRM team and Product/Engineering on requirements for new data schema needs to bring campaigns to life.
  • Build customer journeys, audience segments, and messaging templates within our customer engagement platform, Braze.
• Analysis:
  • Responsible for achieving vertical-specific revenue and performance goals, outlined with CRM leadership.
  • Optimize existing campaigns to hit goal KPIs and exceed benchmark expectations.
  • Independently pull reporting from our customer engagement platform and Tableau.
  • Share campaign-specific insights and trends regularly (tests performed, weekly/monthly changes in performance).

Requirements

• 3-5+ years of lifecycle/CRM experience, ideally gained in a D2C or comparison environment.
• Strong creative background with a track record of designing and delivering high-performing campaigns.
• Thrives collaborating across departments and building relationships with key stakeholders.
• A self-starter and excellent communicator, with strong stakeholder management and a track record of delivering to committed timescales.

Skills

• Nice to have: experience with Braze, or equivalent platform.
• Nice to have: experience working across multiple verticals or product categories.