CRM Manager (Braze Preferred)
About the role
Join a team that cares about developing strategic partnerships, making value-based decisions, and finding innovative solutions to the world’s food waste crisis. Elevate our growth and collaborate daily with world-class minds while doing work that’s both high-impact and deeply meaningful.
Core Responsibilities
North American Strategy & Execution (B2C): Own the North American CRM campaign and content calendar from end-to-end; design, build, and deploy multi-channel campaigns (Email, Push, In-App) that capitalize on local trends and seasonal moments.
Growth & Optimization: Identify opportunities to drive user acquisition and marketplace density. Run continuous A/B tests on segmentation, content, and timing to improve core metrics (Conversion, CTR, and Churn).
Data & Segmentation: Utilize internal tools (Looker, Amplitude and Braze) to build sophisticated audience segments based on behavior, geography, and user preferences.
Support & Cross-Functional Collaboration (B2B): Collaborate with B2B Marketing / Sales to build automated communication funnels that move prospective partners (restaurants, retailers) from prospective leads to qualified leads to close. Support the supply side of the marketplace by communicating value to existing partners, helping them maximize their impact on the platform.
Global Partnership & Systems: Partner with global to improve opportunities within lifecycle and localization—from onboarding and early adoption to retention and reactivation—optimizing global templates to resonate with North American consumers. Partner with Global CRM and Tech teams to maximize the effectiveness of technical stack and capabilities. Provide local insights and technical requirements to help the global team develop scalable automation tools and templates that work for regional markets. Act as the lead for North American experimentation, piloting new CRM features or personalization tactics before global rollout.
Requirements
The Experience: 3–5 years of hands-on experience in CRM, Lifecycle, or Retention Marketing. Proven track record in a mobile-first marketplace or high-growth B2C app environment.
Braze Mastery: Power user of Braze (or similar platforms like Iterable/Salesforce Marketing Cloud). Comfortable with managing multi-channel orchestration across email, push, in-app.
Data Fluency: Tracks how CRM impacts CAC, LTV, and frequency. Leans into A/B testing to influence strategy.
Strategic & Tactical: High-level thinking about user journeys but also hands-on building campaigns and QAing links.
Collaborative & Adaptable: Advocates for local needs while being a team player within a global structure.
What it takes to succeed
Choose Excellence over Ease: Takes initiative and prioritizes long-term impact over short-term comfort, consistently pushing for exceptional quality.
Demonstrate Integrity and Responsibility: Does the right thing when no one is watching. Recognizes own agency to influence outcomes and takes responsibility—meets setbacks with solutions and humility rather than excuses.
Seek Honesty: Asks questions and prioritizes truth over comfort, welcomes candid feedback, and addresses performance directly to ensure continuous improvement.
Bring Energy and Joy to the Journey: Takes responsibility for the energy brought to the team, finds meaning in the work, and celebrates shared wins and lessons.
Benefits
Agility & Autonomy: Modern hybrid model, global mobility, dedicated time to recharge, comprehensive support, active lifestyle, financial future.
Wellbeing & Security: Premium health coverage, EAP, ClassPass credits, bike mobility program, 401(k) program.
Community & Belonging: Global connectivity, vibrant workspace, ERGs, employee resource groups.
How to apply
We take recruitment very seriously. Please carefully read everything we have written above and check our website and international media for a good overview of Too Good To Go. Submit your CV and Cover letter in English. Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.