CRM Manager

No relocation assistance offered. Applicants must be currently authorized to work in the U.S. on a full-time basis without requiring sponsorship.

About the role

As the CRM Manager for Professional & Consumer Marketing, you will lead the campaign workstream for our Professional audience while playing a pivotal role in scaling our overarching Consumer (CCX) & Professional (PCX) Growth & Intelligence program. Reporting to the Sr. Director, DTC & Consumer Engagement, you will manage the Professional workstream while contributing to a broader enterprise growth strategy. Together, you will identify and activate synergies between professional and consumer audiences—driving advocacy, unified brand loyalty, and increased lifetime value in direct support of the company’s 2030 vision.

Responsibilities

• Campaign Lifecycle Management: Plan, execute, and optimize Professional audience touchpoints in email.
• Journey Development: Support the development of end-to-end professional journeys, including onboarding, clinical education, retention, and re-engagement tracks in collaboration with the Professional Marketing team.
• Stakeholder Collaboration: Engage with the Professional Marketing team while coordinating with key stakeholders across Legal, Regulatory, Global Technology, and Global Enterprise Oral Care to ensure alignment.
• Agency Management: Serve as the day-to-day point of contact for external agency partners. Manage workflows, briefs, and timelines to ensure high-quality delivery, on-time execution, and budget alignment.
• Intelligence & Personalization: Support the Sr. Manager in leveraging first-party data to build sophisticated segmentation models and personalized activation programs that resonate with dental professionals.
• Performance Tracking: Monitor program health and provide data-driven insights. Contribute to refining tactics to improve engagement and ensure CRM programs evolve alongside business needs.
• Cross-Channel Synergy: Support the Sr. Manager to tackle opportunities where professional advocacy can drive consumer acquisition, creating pathways between the professional and consumer audiences.
• CDP Migration Project Lead: Serve as the primary business owner and POC for the migration of professional data into Data Cloud. Direct the strategic execution of agencies and technical teams to ensure purchase-based segmentation use cases are met, while collaborating with CCX and B2B leadership for oversight to harmonize data models and resolve legacy integration friction.
• Tech Stack Optimization: Partner with Global Technology and agencies to navigate technical constraints and leverage CRM platforms (e.g., Salesforce Marketing Cloud, Data Cloud) effectively to support engagement goals.

Requirements

• Minimum of a Bachelor’s Degree.
• 4+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation, ideally within a complex or high-volume environment.

Preferred Qualifications

• MBA.
• Strategic Mindset: Ability to see how CRM efforts support wider business goals and use data insights to inform marketing decisions.
• Technical Literacy: Proficiency with enterprise-level ESPs/CRMs (e.g., Salesforce Marketing Cloud) and a solid functional understanding of data architecture, segmentation, and API integrations.
• Collaborative Spirit: A natural "bridge-builder" who thrives on working across cross-functional departments to identify common goals and drive shared efficiencies.
• Resilient Problem-Solver: Solutions-oriented professional who maintains composure and momentum when navigating shifting priorities, technical constraints, or ambiguity.
• Project Management: Excellent organizational skills with strict attention to detail and a proven ability to manage multiple programs and timelines simultaneously.
• Analytical Depth: Ability to interpret performance data and translate insights into clear, actionable recommendations.
• Communication: Strong interpersonal skills with the ability to collaborate effectively across internal teams and external agency partners.

Pay

Salary Range: $96,000.00 - $137,000.00 USD. Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

Benefits

• Comprehensive benefits package including medical, dental, vision, and basic life insurance.
• Paid parental leave and disability coverage.
• 401(k) retirement plan with company matching contributions (subject to eligibility requirements).
• Minimum of 15 vacation/PTO days (prorated based on hire date) and 13 paid holidays for salaried employees (hourly employees receive a minimum of 120 hours of vacation/PTO).
• Paid sick leave adjusted based on role and location in accordance with local laws.