CRM Manager

New York, NY | $90,000–$105,000 Base + Performance Bonus + Benefits

About the role

A growing, design-led luxury consumer brand is seeking a hands-on CRM Manager to own its Email and SMS strategy across e-commerce, physical retail, and customer events. This is a highly visible opportunity for someone who enjoys combining strategy, creative collaboration, customer data, and direct campaign execution. The position is onsite five days per week in Manhattan.

Responsibilities

• Own the Email and SMS/MMS campaign calendar from planning through execution.
• Build automated customer journeys, triggered campaigns, and lifecycle flows.
• Develop segmentation and personalization strategies that improve retention and customer lifetime value.
• Execute campaigns and flows directly through Klaviyo and Attentive.
• Partner with Creative, E-commerce, Paid Media, Retail, and Events.
• Track performance, develop dashboards, and turn CRM data into actionable recommendations.

Requirements

• 3–5+ years of CRM, lifecycle, retention, or Email/SMS marketing experience.
• Current or recent experience with a luxury eyewear or closely comparable DTC competitor.
• Hands-on Klaviyo and Email/SMS campaign experience.
• Strong marketing-automation, segmentation, and personalization experience.
• Background supporting an e-commerce and omnichannel consumer business.
• Ability to work onsite five days per week in New York City.

Preferred Qualifications

• Attentive, GA4, or Triple Whale experience.
• Luxury eyewear, fashion, accessories, beauty, or jewelry experience.
• Loyalty or customer-lifetime-value program experience.

Benefits

• 6% performance bonus
• Comprehensive benefits

Why This Opportunity

• Own a highly visible customer-retention function.
• Work across e-commerce, retail, and experiential channels.
• Join a creative and growing luxury consumer brand.