CRM Analyst

About the role

Premium Entertainment Studio is seeking a detail-oriented and analytical CRM Analyst to support subscriber growth, engagement, and retention through data-driven lifecycle marketing. This role will focus on campaign analysis, execution support, audience targeting, and promotional performance across CRM channels. The ideal candidate brings a strong balance of technical, analytical, and operational skills, with the ability to work hands-on in marketing platforms while translating performance data into actionable recommendations.

Responsibilities

• Partner with external agencies and internal stakeholders to build and launch CRM campaigns within marketing automation platforms, including audience segmentation, content setup, and delivery logic.
• Use working knowledge of HTML and CSS to troubleshoot and edit email templates, ensuring consistent rendering across devices, inboxes, and platforms.
• QA CRM campaigns across channels to confirm audience accuracy, creative execution, links, offer copy, and personalization before deployment.
• Analyze campaign performance across email, push, in-app messaging, and SMS, delivering actionable insights to improve engagement, conversion, and retention.
• Monitor and report on promotional offer performance across lifecycle stages including acquisition, winback, retention, and upsell.
• Collaborate on segmentation strategies that enable personalized customer journeys and more effective promotional targeting.
• Evaluate A/B and multivariate tests to assess offer performance, customer responsiveness, and optimization opportunities.
• Partner with Product and Engineering teams to support targeting logic, campaign setup, and data flow integrity across systems and platforms.
• Help identify behavioral triggers, audience cohorts, and customer patterns that inform new promotional tactics and lifecycle communications.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 2–4 years of experience in CRM, marketing analytics, or customer insights, ideally within subscription-based, streaming, media, or direct-to-consumer environments.
• Working knowledge of HTML and CSS for email production and troubleshooting.
• Meticulous attention to detail, with experience QAing campaigns across devices and platforms.
• Hands-on experience with CRM and marketing automation platforms such as Braze, Leanplum, CleverTap, or similar tools.
• Strong proficiency in SQL and Excel; experience with data visualization tools such as Tableau or Looker is preferred.
• Ability to work with large datasets and translate complex findings into clear, strategic recommendations.
• Experience with offer strategy, testing frameworks, and performance evaluation is a strong plus.
• Excellent collaboration and communication skills, along with a proactive, solutions-oriented mindset.
• Passion for entertainment, storytelling, and customer-centric marketing.

Contract to Hire

Hybrid Schedule - 3 days on-site