Jobs · Business Development · California

CRM Administrator

WestAir Gases & Equipment · San Diego, CA · 1 mo ago
Business DevelopmentFull-time

About the role

Family-owned and operated since 1970, we are an industry-leading gas distributor founded on unparalleled customer service. Our industrial, medical, food, and specialty gas products support a variety of industries that work daily to improve the world we live in, and our ongoing commitment to serve spans the southwestern United States, with locations across California and Arizona. Discover the most interesting industry you've never heard of!

Responsibilities

  • Serve as the primary system administrator and day-to-day point of contact for HubSpot, including Sales Hub, Marketing Hub, and Service Hub, as applicable.
  • Administer and maintain user access, permissions, deal stages, custom properties, object associations, and other system configurations to support business processes.
  • Develop, maintain, and troubleshoot CRM workflows and automations, including lead routing, task creation, follow-up activities, reminders, and lifecycle stage updates.
  • Maintain CRM data integrity through ongoing monitoring, data validation, deduplication, and established data governance and entry standards.
  • Develop and maintain dashboards and recurring reports related to sales performance, pipeline activity, customer trends, user activity, and other key business metrics.
  • Analyze CRM data and support the identification of trends and opportunities related to customer acquisition, retention, cross-selling, upselling, and sales productivity.
  • Partner with Sales, Marketing, Customer Service, IT, and Operations to support CRM processes, customer lifecycle activities, system enhancements, and continuous improvement initiatives.
  • Support marketing and customer engagement activities through customer segmentation, lead scoring, lifecycle management, campaign support, and account-based marketing initiatives.
  • Support integrations and data flow between HubSpot and other business systems, helping ensure accurate and consistent information across platforms.
  • Provide day-to-day support to HubSpot users, troubleshoot system and user issues, and coordinate resolution of more complex technical issues as needed.
  • Develop and deliver initial and ongoing HubSpot training for sales users and other CRM users to promote consistent system utilization, data entry, workflows, and best practices.
  • Create, maintain, and update CRM training literature and educational resources, including standard operating procedures (SOPs), user guides, job aids, quick-reference materials, presentations, and internal knowledge-base content.
  • Identify user training needs and adoption gaps and provide targeted coaching, refresher training, and educational resources to improve CRM proficiency and utilization.
  • Communicate and provide training on new HubSpot features, system enhancements, processes, and workflow changes to impacted users.
  • Identify opportunities to improve CRM functionality, business processes, reporting, and user experience based on system data, business needs, and user feedback.
  • Stay current on HubSpot functionality and enhancements and support the implementation of relevant new features and capabilities.
  • Perform other related duties and responsibilities as assigned.

Requirements

  • Bachelor’s degree or equivalent experience preferred
  • 3+ years of hands-on HubSpot administration experience. Sales Hub required; Marketing Hub and/or Service Hub, preferred
  • Demonstrated experience maintaining workflows, custom properties, and reports in HubSpot
  • Strong understanding of B2B sales processes, ideally in distribution, industrial, or manufacturing environments
  • Experience training and supporting non-technical end users across multiple teams or locations
  • Strong analytical skills with the ability to help translate CRM data into actionable recommendations
  • Strong organizational and communication skills
  • Technical aptitude with strong business and analytical skills.
  • Solid computer skills and use of Microsoft Office Products

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