CRM Administrator

About the role

Schnabel is seeking a Business Development & Marketing Specialist to join our team. This role has the potential for a hybrid or remote work schedule with periodic travel to corporate and regional offices, customer events, trade shows, and company meetings. This position will serve as the operational backbone of Schnabel’s Business Development and Marketing department, supporting CRM administration, executive reporting, marketing initiatives, and business development operations.

Responsibilities

• CRM Administration:
  • Administer and optimize Followup CRM.
  • Develop, maintain, and optimize dashboards and KPI reporting.
  • Build and maintain reports supporting executive leadership, business development, and marketing.
  • Manage CRM users, licenses, permissions, workflows, and system configuration.
  • Maintain CRM data integrity, governance, and overall system health.
  • Partner with Followup CRM support to troubleshoot issues and implement enhancements.
  • Develop CRM workflows, automations, and process improvements.
  • Create and maintain CRM training materials, documentation, and instructional videos.
  • Lead CRM user onboarding and ongoing training while driving company-wide adoption.
  • Monitor CRM utilization and recommend continued improvements.
  • Coordinate CRM enhancements, user feedback, testing, and implementation of new features.
• Business Development Support:
  • Support the Director of Business Development & Marketing with strategic and operational initiatives.
  • Coordinate customer and prospect information within the CRM.
  • Support opportunity tracking, account management, customer intelligence, and business development reporting.
  • Assist in preparing executive presentations, customer presentations, and business development materials.
  • Coordinate customer meetings, internal planning sessions, and business development activities.
• Marketing Operations:
  • Coordinate trade show planning, logistics, booth materials, shipping, registrations, budgets, and post-event reporting.
  • Represent Schnabel at regional and national trade shows, conferences, customer events, and industry associations by working the booth, engaging attendees, capturing leads, supporting preconstruction follow-up activities, and promoting Schnabel’s capabilities and brand.
  • Assist with digital marketing initiatives including website management, social media, email marketing, content development, photography, video production, and brand consistency.
  • Coordinate marketing calendars and campaign execution.
  • Support recruiting marketing initiatives and employer branding efforts.
• Reporting & Analytics:
  • Produce executive dashboards for Business Development and Marketing, KPI reporting, and business intelligence that supports strategic decision-making.
  • Ensure recurring KPI reports and business performance metrics are accurate.
  • Analyze CRM utilization and recommend process improvements.
  • Support Director and Executive reporting requests.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or related field; or documented professional experience in the construction industry in lieu of degree requirement.
• 3 years of experience supporting CRM administration, sales operations, marketing operations, business development, or related functions.
• Experience administering CRM platforms such as Salesforce, HubSpot, Microsoft Dynamics, or similar enterprise CRM systems.
• Experience developing dashboards, executive reporting, and KPI metrics.
• Strong proficiency with Microsoft Excel, PowerPoint, Outlook, and Microsoft 365.
• Excellent organizational, project management, and multi-tasking abilities.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities with minimal supervision.
• Strong analytical, problem-solving, and customer service skills.
• Ability to train users and drive adoption of technology platforms.
• Demonstrated ability to work independently in a remote environment while managing multiple priorities and deadlines.
• Ability to travel to required conferences, meetings, and events.

Preferred Qualifications

• Experience serving as the primary administrator of an enterprise CRM platform.
• Experience supporting executive dashboards and reporting using Power BI or similar business intelligence tools.
• Experience supporting Business Development, Sales operations, or Marketing operations teams.
• Experience coordinating trade shows, conferences, and customer events.
• Experience in the construction, engineering, or AEC industry.
• Familiarity with Dodge Construction Network, ZoomInfo, IBISWorld, Microsoft, Adobe, Canva, or similar Business Development and Marketing technologies.
• Experience supporting executive leadership in a fast-paced environment.

Safety

Support the company’s safety and risk management objectives by adhering to established procedures, proactively identifying and addressing potential risks, and contributing to the achievement of safety goals through the use of metrics and continuous improvement efforts. Follow the philosophy: Don’t hurt yourself, don’t hurt anyone else, and don’t let anyone hurt you.

Pay

• Base Salary: $80,000 to $95,000 depending on experience.
• Eligibility for Company Bonus Plan.

Benefits

• 401(k) with Company Contributions.
• Health Insurance.
• Vision and Dental Insurance.
• Strong PTO offering.
• Company Cell Phone or Stipend.
• Company Laptop and Supporting Technology.