Credit Repair Conversion Writer

About the Role

We are seeking an experienced conversion-focused copywriter to strengthen website and sales copy for an early-stage credit repair technology company.

Responsibilities

• Review and improve copy across the company's homepage and other sales-focused website pages
• Develop or optimize landing page copy as needed
• Identify and address customer pain points, objections, questions, and purchasing triggers
• Strengthen trust throughout the customer journey through persuasive, credible language
• Improve messaging throughout the signup process to better align customer expectations before reaching the payment stage
• Write conversion-focused copy designed to reduce drop-off and support sales
• Create advertorial-style copy as needed
• Develop email recovery and conversion flows as needed
• Write press releases when required
• Collaborate directly with the client on positioning, messaging, and conversion strategy
• Maintain a transparent writing workflow and, when requested, provide document/version history demonstrating the development of the work
• Produce all copy without generative AI or AI-assisted writing tools

Qualifications

• Demonstrated expertise in sales, direct-response, or conversion copywriting
• Strong portfolio of sales-focused website and landing page copy
• Ability to write persuasive copy that establishes trust while addressing customer objections
• Strong understanding of customer psychology and how messaging influences purchasing behavior
• Ability to research customer pain points and translate insights into persuasive messaging
• Ability to explain the strategy and reasoning behind copy decisions
• Willingness to provide a professional byline, bio, headshot, and LinkedIn presence for future content when applicable
• Comfortable working under a strict no-generative-AI requirement

Skills

• Experience writing for financial services, credit repair, fintech, or similarly trust-sensitive industries preferred
• Strong preference for candidates who can provide measurable performance results from previous copy, including conversion or purchase outcomes
• Advertorial writing experience is a plus
• Email flow/recovery experience is a strong plus
• Press release experience is beneficial