Credit Card Product & Marketing Strategist

Job Objectives

• Create roadmaps and plans to grow the credit card portfolio and penetration into multiple customer segments
• Communicate card benefits and increase usage of benefits, especially the rewards program
• Card activation, usage and retention programs
• Create specific strategies for the affinity card products, working with the Sponsorship team, Credit Card Program Management and Marketing to build out full-scale strategies and implement plans to achieve the desired results
• Identify unique opportunities to grow the program and engage the customer base

Project Management

• Create and manage marketing project timelines for designated areas of responsibility
• Ensure all elements of projects are submitted to Marketing on time and completed by Marketing on deadline
• Cookordination projects and ensure projects are completed correctly and efficiently
• Work with Credit Card management to develop marketing strategies, define tactics, and create and manage marketing plan and draft content
• Ensure specifications and content information is complete, compliant and accurate
• Cookordination routine updates for Credit Card website pages, including required quarterly updates and periodic prime rate changes

Campaign/Promotion Management

• Cookordinate all elements of campaigns, promotions and sales support to ensure all aspects are completed, consistent and on-time
• Create and maintain processes and planning spreadsheets to identify and manage campaign, promotion and/or sales support planning
• Promotion and campaign tracking/reporting – track and report results to management and represented lines of business

Data Analysis Skills

Data analysis skills are desired in order to properly track and fulfill promotional initiatives

Sales Support Management

• Provide strategic planning and marketing expertise to lines of business.
• Collateral and Website review – review project collateral items ensure accuracy and consistency. Additionally review items to ensure they are clear, easy to understand, and non-deceptive.
• Provide direction and guidance regarding sales support materials and direct marketing.

Marketing Planning

Guide the marketing planning process for lines of business

Requirements

• Bachelor’s degree
• Highly organized
• Self-motivated
• Strong analytical and reporting skills with the ability to translate performance data into clear, actionable insights for leadership
• Experience with banking, product management, or marketing strategy & optimization, preferably with financial products
• Thrives in fast-paced environment
• Ability to manage multi-task large project volumes
• Excellent writing and communication skills
• High attention to detail
• Calm in stressful and pressure situations
• Quick and thorough strategic thinker
• Proficiency in Microsoft Office suite – Word, Outlook, Excel, PowerPoint