Creator Manager - New York

About the role

Spotlight Media is a leading TikTok Shop Partner agency, scaling some of the most recognizable brands in the new age of social commerce. This role is entry-level and will offer training and growth opportunities.

Responsibilities

• Create and maintain deep, long-term relationships with TikTok Shop creators, becoming a trusted partner, not just a campaign manager.
• Execute multi-channel creator outreach campaigns (email, SMS, DMs, platform-native messaging) to grow Spotlight Media's creator network.
• Establish Spotlight Media as a go-to partner for creators by consistently delivering value, opportunities, and performance insights.
• Identify high-potential creators and actively cross-pollinate them across multiple Spotlight-managed brands over time.
• Ensure top creators feel prioritized, supported, and excited to work with Spotlight repeatedly—not one-off.
• Own end-to-end execution of creator and affiliate campaigns for clients.
• Identify, vet, and recruit creators aligned with brand goals, aesthetics, and TikTok Shop performance potential.
• Negotiate deliverables, timelines, and expectations with creators while balancing performance and profitability.
• Create clear, conversion-focused creative briefs that help creators produce TikTok-native, sales-driven content.
• Provide hands-on coaching and feedback to improve hooks, storytelling, CTAs, and conversion performance.
• Review and approve content to ensure alignment with brand guidelines and TikTok Shop best practices.
• Help creators improve performance by sharing insights, playbooks, and best practices across brands.
• Segment creators by performance, niche, and experience level to tailor opportunities and communication.
• Coordinate sampling programs, product drops, challenges, and incentives to drive creator activation.
• Foster loyalty by making creators feel like insiders—not vendors.
• Track creator performance, activation, GMV contribution, and engagement across brands.
• Identify trends, breakout creators, and opportunities to deepen relationships or expand partnerships.
• Share insights with Account Managers, Brand Strategists, and leadership to inform broader growth strategy.

Qualifications

• 0–2 years of experience in creator partnerships, influencer marketing, community management, or a related field (internships count).
• Strong interest in TikTok, TikTok Shop, and the creator economy—bonus if you're already active on the platform.
• Excellent communication and relationship-building skills.
• Comfortable running outreach via email, SMS, DMs, and creator platforms.
• Highly organized with experience using tools like Airtable, Notion, CRMs, or similar (or willingness to learn quickly).
• Data-curious mindset—you don't need to be an analyst, but you should care about what's working and why.
• Must be a US citizen or legally authorized to work in the United States for a period of no less than 3 years.

Who This Role Is For

This role is ideal for someone who:

• Loves working directly with creators and building genuine relationships.
• Is scrappy, proactive, and comfortable doing outreach every day.
• Thinks long-term about partnerships—not just campaigns.
• Is coachable, eager to learn, and ready to absorb everything about TikTok Shop.
• Wants to grow with the role and build a real career in social commerce—whether as a top-tier individual contributor or a future department lead.
• Is excited by ambiguity and the opportunity to build something from the ground up.

What We'll Give You

• Hands-on training in TikTok Shop creator management from a team that's scaled 50+ brands on the platform.
• Direct mentorship from Spotlight leadership.
• Real ownership from day one—no busy work, no shadowing for months.
• A clear growth path with scope, title, and comp that scale as you do.
• A front-row seat to the fastest-growing channel in e-commerce.

Compensation Range

$65,000 - $76,250