Creator, Casting, Influencer Specialist (Remote)

About the role

We’re looking for a highly resourceful, proactive Creator, Casting & Influencer Specialist to help build and own our growing creator and talent pipeline across high-volume performance creative. This person will be responsible for finding the right people for the right creative. From UGC creators and on-camera talent to influencers and subject-matter experts. You should know how to dig beyond the obvious sources, move quickly against specific personas and briefs, and build a reliable roster we can return to again and again. This is a hands-on role. We need someone who genuinely enjoys the hunt, knows where and how to find great talent, and can turn an initial brief into strong, actionable casting options.

Responsibilities

• Own hands-on creator, talent and influencer sourcing across multiple campaigns, verticals and creative needs
• Source extensively across Instagram Creator Marketplace, TikTok Creator Marketplace, creator platforms, casting platforms, social channels, agencies, management companies, referrals and direct outreach
• Research and test new sourcing tools and partners, including platforms such as Cohley, creator marketplaces, influencer agencies, casting agencies and emerging creator networks
• Translate creative briefs and defined personas into targeted searches and curated talent recommendations
• Conduct proactive outreach to creators, influencers, talent, agents and managers
• Build relationships with creator agencies, influencer agencies, casting agencies and talent representatives to expand our sourcing capabilities
• Vet potential talent for creative fit, on-camera presence, content quality, authenticity, reliability, audience fit and campaign requirements
• Gather and track rates, availability, capabilities, representation, location and other key talent information
• Coordinate initial creator tests and help identify talent for an ongoing Preferred Creator Roster
• Build and maintain a centralized, searchable Creator & Talent Library, with clear tagging across personas, verticals, capabilities and performance
• Keep sourcing moving quickly through consistent outreach, follow-up, tracking and communication
• Surface gaps in the creator pool and proactively source against upcoming needs
• Partner closely with Creative Strategy, Creative Directors and Production to anticipate future creator needs rather than sourcing reactively

Requirements

• Experience in creator sourcing, casting, influencer marketing, talent partnerships or creator management
• Strong knowledge of the current creator ecosystem and sourcing landscape
• Comfortable navigating social platforms and marketplaces to find talent beyond traditional casting channels
• Highly resourceful researcher who can take a specific persona and figure out where and how to find them
• Strong eye for on-camera talent and an understanding of what makes someone compelling in short-form creative
• Extremely organized and comfortable managing multiple searches, outreach threads and talent pipelines simultaneously
• Proactive, communicative and comfortable working in a fast-moving, high-volume creative environment
• Experience working with performance marketing, paid social or high-volume creative strongly preferred
• Existing relationships with creators, influencers, talent managers, casting agencies or creator agencies
• Experience negotiating creator/influencer rates and packages
• Understanding of usage rights, paid media usage, whitelisting/allowlisting, exclusivity and renewals
• Experience reviewing or coordinating creator agreements, releases and other talent contract requirements
• Experience sourcing and managing both UGC creators and influencers
• Familiarity with creator management, influencer discovery and casting platforms

Schedule

Part-Time / Freelance to Start