Creator Activations Manager - TikTok Operations
for each section heading. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. The posting includes some legal bits: "For Los Angeles County (unincorporated) Candidates: ..." That's not boilerplate? It's specific to location and fair chance. Might be considered legal but it's substantive? It's about hiring policy. Might be considered EEO/equal-opportunity boilerplate. The instruction says remove EEO/equal-opportunity/scam-warning boilerplate. So we should remove that paragraph about Los Angeles County. Also remove "TikTok Accommodation" maybe? That is about accommodation for disabilities; could be considered EEO? It's about accommodation request. Might be considered boilerplate but it's specific. However the instruction says remove EEO/equal-opportunity/scam-warning boilerplate. The accommodation statement is about providing reasonable accommodations; that's EEO-related. Might be considered boilerplate. Safer to remove it. Also remove "Diversity & Inclusion" maybe? That's also EEO-related but it's substantive about company values. Might be okay. The instruction says remove EEO/equal-opportunity/scam-warning boilerplate. Diversity & Inclusion is not exactly boilerplate; it's a statement about commitment. Might be okay to keep. But to be safe, maybe keep it as it's not a generic EEO statement but a specific commitment. However the instruction says remove EEO/equal-opportunity/scam-warning boilerplate. The Diversity & Inclusion section is more like a value statement; could be considered EEO but it's not a boilerplate warning. I'd keep it.
We also need to remove duplicated lines. There's repetition: "At TikTok, our mission is to inspire creativity and bring joy." appears multiple times. We should keep only one instance? The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. Removing duplicate lines could be considered summarizing away detail? But duplicates are not adding new info; removing them is acceptable as they are redundant. Usually we can deduplicate. We'll keep one occurrence.
We need to include Pay section: compensation description. It includes base salary range, etc. That's substantive.
Benefits section: includes medical, dental, vision, 401k, parental leave, etc. That's substantive.
Schedule: not present, so omit.
Now structure:
About the Team
... (the paragraph about Creator Marketing Team)
About the Role
... (the paragraph about role overview)
Responsibilities
- Own creator activations end to end: Plan and execute creator-facing activations tied to product priorities, including partnerships, programs, 360 integrated marketing campaigns, product education events, and major tentpoles/industry moments.
- Drive scale and conversion: Use partnerships and creator touchpoints to deliver product narratives at scale and convert awareness and interest into action (eg lead generation, sign-ups, product adoption).
- Lead cross-functional execution: Act as the project lead across internal and external stakeholders to deliver activations on time and to standard.
- Operate as a marketing generalist: Combine strategy development with operational excellence. Apply core marketing skills across messaging, creative review, execution, and measurement, adapting quickly to changing priorities.
- Measure and document impact: Track outcomes, capture learnings, and share case studies to improve future activations and inform global best practices.
Qualifications
We need to split Minimum and Preferred maybe as subheadings? But we only have h3 for section headings. Could we use for Qualifications and then inside have
with bullet lists? The instruction: Use
- for any list of duties/requirements/benefits. So we can have two lists: Minimum Qualification(s) and Preferred Qualification(s). Could we embed headings inside? Not allowed to use other heading levels? Only h3 for section headings. Could we use or
for subheadings? Probably okay. We'll do:
Qualifications
Minimum Qualification(s)
- 5+ years of experience in marketing, partnerships, activations, or programs
- Experience delivering creator-facing or customer-facing initiatives tied to product goals
- Strong project management and cross-functional coordination skills
- Comfort managing agencies and external partners
- Ability to operate as a marketing generalist with limited resourcing
- Clear communicator who can balance speed, quality, and stakeholder alignment
Preferred Qualification(s)
- Experience with industry events, partnerships, or experiential marketing
- Familiarity with the creator economy, media, or technology platforms
- Experience working across multiple markets or regions
That seems fine.
About TikTok
... (the paragraph about TikTok being leading destination, mission, headquarters, offices)
Why Join Us
... (the paragraph about inspiring creativity, innovative product, global teams, etc.)
Diversity & Inclusion
... (the paragraph about commitment to inclusive space, celebrating diverse voices, etc.)
We might also include a short paragraph about TikTok Accommodation if we keep it. But given instruction to remove EEO boilerplate, maybe drop it. We'll drop.
Pay
The base salary range for this position in the selected city is $121,600 - $272,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits
Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
We need to ensure we didn't include any boilerplate like "For Los Angeles County (unincorporated) Candidates: ..." Remove that.
Also remove duplicated lines: The mission statement appears multiple times; we kept one in About TikTok maybe. Also "At TikTok, our mission is to inspire creativity and bring joy." appears in About TikTok and also in Why Join Us? Actually Why Join Us includes "Inspiring creativity is at the core of TikTok's mission." Slightly different. We'll keep both as they are not exact duplicates. The duplicate exact sentence appears in About TikTok and also later in Diversity & Inclusion? Actually Diversity & Inclusion repeats "At TikTok, our mission is to inspire creativity and bring joy." We'll keep only one instance; we can remove the duplicate in Diversity & Inclusion. Let's check Diversity & Inclusion paragraph: "TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too." So we need to keep that but we can remove the duplicate mission sentence? It's part of the paragraph; removing it would change meaning slightly but still substantive. However the instruction says preserve ALL substantive information; removing a sentence could be considered summarizing away detail. But it's a duplicate of earlier statement; still it's substantive but redundant. I'd keep it to be safe. However we already have the mission statement in About TikTok; keeping duplicate may be okay. The instruction didn't forbid duplicates, just said remove boilerplate/duplicated lines. It says "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." So we should remove duplicated lines. So we need to detect duplicated lines and remove them. The exact line "At TikTok, our mission is to inspire creativity and bring joy." appears multiple times. We should keep only one occurrence. Where to keep? Probably in About TikTok section as it's descriptive. Then remove from Diversity & Inclusion and maybe elsewhere. Let's examine the text:
About TikTok paragraph: "TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo."
Why Join Us paragraph: "Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us."
Diversity & Inclusion paragraph: "TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too."
Thus the exact sentence appears in About TikTok and Diversity & Inclusion. We'll keep it in About TikTok and remove from Diversity & Inclusion. So Diversity & Inclusion paragraph becomes: "TikTok is committed to creating an inclusive
for prose. We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. The posting includes some legal bits: "For Los Angeles County (unincorporated) Candidates: ..." That's not boilerplate? It's specific to location and fair chance. Might be considered legal but it's substantive? It's about hiring policy. Might be considered EEO/equal-opportunity boilerplate. The instruction says remove EEO/equal-opportunity/scam-warning boilerplate. So we should remove that paragraph about Los Angeles County. Also remove "TikTok Accommodation" maybe? That is about accommodation for disabilities; could be considered EEO? It's about accommodation request. Might be considered boilerplate but it's specific. However the instruction says remove EEO/equal-opportunity/scam-warning boilerplate. The accommodation statement is about providing reasonable accommodations; that's EEO-related. Might be considered boilerplate. Safer to remove it. Also remove "Diversity & Inclusion" maybe? That's also EEO-related but it's substantive about company values. Might be okay. The instruction says remove EEO/equal-opportunity/scam-warning boilerplate. Diversity & Inclusion is not exactly boilerplate; it's a statement about commitment. Might be okay to keep. But to be safe, maybe keep it as it's not a generic EEO statement but a specific commitment. However the instruction says remove EEO/equal-opportunity/scam-warning boilerplate. The Diversity & Inclusion section is more like a value statement; could be considered EEO but it's not a boilerplate warning. I'd keep it. We also need to remove duplicated lines. There's repetition: "At TikTok, our mission is to inspire creativity and bring joy." appears multiple times. We should keep only one instance? The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. Removing duplicate lines could be considered summarizing away detail? But duplicates are not adding new info; removing them is acceptable as they are redundant. Usually we can deduplicate. We'll keep one occurrence. We need to include Pay section: compensation description. It includes base salary range, etc. That's substantive. Benefits section: includes medical, dental, vision, 401k, parental leave, etc. That's substantive. Schedule: not present, so omit. Now structure:
About the Team
... (the paragraph about Creator Marketing Team)
About the Role
... (the paragraph about role overview)
Responsibilities
- Own creator activations end to end: Plan and execute creator-facing activations tied to product priorities, including partnerships, programs, 360 integrated marketing campaigns, product education events, and major tentpoles/industry moments.
- Drive scale and conversion: Use partnerships and creator touchpoints to deliver product narratives at scale and convert awareness and interest into action (eg lead generation, sign-ups, product adoption).
- Lead cross-functional execution: Act as the project lead across internal and external stakeholders to deliver activations on time and to standard.
- Operate as a marketing generalist: Combine strategy development with operational excellence. Apply core marketing skills across messaging, creative review, execution, and measurement, adapting quickly to changing priorities.
- Measure and document impact: Track outcomes, capture learnings, and share case studies to improve future activations and inform global best practices.
Qualifications
We need to split Minimum and Preferred maybe as subheadings? But we only have h3 for section headings. Could we usefor Qualifications and then inside have
with bullet lists? The instruction: Use
- for any list of duties/requirements/benefits. So we can have two lists: Minimum Qualification(s) and Preferred Qualification(s). Could we embed headings inside? Not allowed to use other heading levels? Only h3 for section headings. Could we use or
for subheadings? Probably okay. We'll do:
Qualifications
Minimum Qualification(s)
- 5+ years of experience in marketing, partnerships, activations, or programs
- Experience delivering creator-facing or customer-facing initiatives tied to product goals
- Strong project management and cross-functional coordination skills
- Comfort managing agencies and external partners
- Ability to operate as a marketing generalist with limited resourcing
- Clear communicator who can balance speed, quality, and stakeholder alignment
Preferred Qualification(s)
- Experience with industry events, partnerships, or experiential marketing
- Familiarity with the creator economy, media, or technology platforms
- Experience working across multiple markets or regions
About TikTok
... (the paragraph about TikTok being leading destination, mission, headquarters, offices)
Why Join Us
... (the paragraph about inspiring creativity, innovative product, global teams, etc.)
Diversity & Inclusion
... (the paragraph about commitment to inclusive space, celebrating diverse voices, etc.)
We might also include a short paragraph about TikTok Accommodation if we keep it. But given instruction to remove EEO boilerplate, maybe drop it. We'll drop.Pay
The base salary range for this position in the selected city is $121,600 - $272,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits
Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
We need to ensure we didn't include any boilerplate like "For Los Angeles County (unincorporated) Candidates: ..." Remove that. Also remove duplicated lines: The mission statement appears multiple times; we kept one in About TikTok maybe. Also "At TikTok, our mission is to inspire creativity and bring joy." appears in About TikTok and also in Why Join Us? Actually Why Join Us includes "Inspiring creativity is at the core of TikTok's mission." Slightly different. We'll keep both as they are not exact duplicates. The duplicate exact sentence appears in About TikTok and also later in Diversity & Inclusion? Actually Diversity & Inclusion repeats "At TikTok, our mission is to inspire creativity and bring joy." We'll keep only one instance; we can remove the duplicate in Diversity & Inclusion. Let's check Diversity & Inclusion paragraph: "TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too." So we need to keep that but we can remove the duplicate mission sentence? It's part of the paragraph; removing it would change meaning slightly but still substantive. However the instruction says preserve ALL substantive information; removing a sentence could be considered summarizing away detail. But it's a duplicate of earlier statement; still it's substantive but redundant. I'd keep it to be safe. However we already have the mission statement in About TikTok; keeping duplicate may be okay. The instruction didn't forbid duplicates, just said remove boilerplate/duplicated lines. It says "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." So we should remove duplicated lines. So we need to detect duplicated lines and remove them. The exact line "At TikTok, our mission is to inspire creativity and bring joy." appears multiple times. We should keep only one occurrence. Where to keep? Probably in About TikTok section as it's descriptive. Then remove from Diversity & Inclusion and maybe elsewhere. Let's examine the text: About TikTok paragraph: "TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo." Why Join Us paragraph: "Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us." Diversity & Inclusion paragraph: "TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too." Thus the exact sentence appears in About TikTok and Diversity & Inclusion. We'll keep it in About TikTok and remove from Diversity & Inclusion. So Diversity & Inclusion paragraph becomes: "TikTok is committed to creating an inclusive