Creative Studio Lead, Campaigns

The Waymo Marketing team is seeking a dynamic and visionary Group Creative Marketing Lead. Reporting to the Group Creative Marketing Lead, you will pioneer bold creative and brand narratives that translate Waymo’s frontier autonomous driving technology into clear, compelling, and human-centered campaigns.

Responsibilities

• Drive the creative vision and execution of high-visibility campaigns across a vast spectrum of mediums, ranging from massive brand initiatives (TV, OOH, print, and experiential) to fast-paced, always-on paid social and digital content.
• Own the verbal brand standards and end-to-end writing process, setting an exceptional quality bar while remaining a hands-on writer, writing and reviewing copy to ensure emotional resonance, cultural relevance, and absolute brand alignment.
• Build, scale, and optimize repeatable creative systems and modular templates to enable your team to deliver fast-turnaround, localized digital ad campaigns at speed without sacrificing craft, taste, or brand consistency.
• Direct and collaborate with external agencies and production partners, translating business briefs into clear creative strategies to streamline high-volume production demands.

Requirements

• 10+ years of experience in brand creative, copywriting, or creative direction at an agency or in-house marketing team, with a portfolio demonstrating mastery in both traditional and digital mediums.
• 5+ years of direct people management experience, with a proven history of growing, inspiring, and managing multi-disciplinary creative teams of copywriters, designers, and video editors.
• Mastery of storytelling and communication, with a proven ability to distill complex, emerging technology or sophisticated technical subjects into clear, compelling, and highly engaging consumer messaging.
• Demonstrated experience integrating robust design and verbal systems into highly scalable, polished, and culturally resonant creative work.
• Experience expanding and scaling a consumer brand internationally, adapting large-scale marketing campaigns to respect local cultural nuances while maintaining a highly cohesive global brand standard.
• Exceptional communication and presentation skills, with a demonstrated ability to design compelling pitches and distill complex, frontier technology into simple, human-centered narratives.
• Masterful stakeholder and executive management skills, including a track record of pitching bold creative directions, resolving conflicting visions, and earning trust with senior, non-marketing leaders.

Qualifications

• Advanced fluency with Generative AI and AI-assisted creative tools, utilizing emerging technologies as a strategic multiplier to accelerate copy ideation, asset versioning, and personalization at scale.
• Travel Requirements: 10% for production support.

Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements. Salary Range: $210,000—$259,000 USD.