Creative Strategist (Performance Marketing) Remote in Austin Texas

About the role

PetLab Co. is a world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally. In the world of performance marketing, a Creative Strategist bridges the gap between the Media Buying team and the Creative team, ensuring every pixel and word in an ad is designed to convert based on actual performance data.

Who Will You Report Into?

Hiring Director of Creative Strategy, Jesper Mansson, you'll be a core strategic partner to our paid, organic, and influencer teams, with a direct impact on how we acquire and retain customers. If you live and breathe performance creative and want to help shape the future of a 9-figure DTC business, let's talk.

What You'll Be Responsible For

• Data Analysis & Performance Auditing
• Creative Ideation & Scriptwriting
• Production Management & Creative Briefing
• Testing Strategy & Iteration

Requirements

• 3+ years of experience in creative strategy or performance creative roles
• Experience working in high-growth, paid social-led DTC brands
• Deep expertise in Meta and TikTok advertising ecosystems
• Strong analytical skills and the ability to interpret performance data to inform creative decisions
• A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results
• A proven track record of driving revenue growth through paid creative
• Experience briefing or directing creators, influencers, or UGC production
• A strong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.)
• Excellent communication skills — able to present insights and defend creative decisions with data

Benefits

• 20 days PTO excluding bank holidays
• Company Bonus
• Medical, Vision and Dental Insurance
• Generous Learning and development budget
• Short-Term and Long-Term Disability Insurance
• Life Insurance
• 401K