Creative Strategist | Paid Social for E-comm & Personal Brands

The Creative Strategist | Paid Social for E-comm & Personal Brands is responsible for shaping paid social strategies for fast-growing e-commerce and personal brands through creative thinking, data analysis, and performance marketing expertise.

About the role

This role combines creative strategy, Meta advertising management, and client partnership to drive measurable growth. The successful candidate will research audiences, develop high-converting creative concepts, and optimize campaigns based on performance insights.

Responsibilities

• Research audience motivations, pain points, objections, and desired outcomes through social listening, customer reviews, competitor analysis, and online communities.
• Develop customer personas and identify creative angles, messaging strategies, and opportunities that resonate with target audiences.
• Write high-performing ad copy, including hooks, scripts, concepts, and messaging for different paid social formats.
• Lead creative direction by guiding production decisions, visual storytelling, and brand consistency across advertising assets.
• Build, launch, and manage Meta advertising campaigns, including targeting, budget allocation, testing, and optimization.
• Analyze campaign performance metrics such as CPM, CTR, conversion rate, CPA, and CPL to identify successful creative strategies.
• Turn performance data into actionable recommendations that improve campaign outcomes.
• Manage client relationships by leading strategy discussions, presenting insights, setting meeting agendas, and maintaining clear documentation.
• Take ownership of projects, proactively identifying opportunities and solving challenges independently.

Requirements

• Performance-focused marketer with strong copywriting abilities, hands-on paid social experience, and the confidence to manage both strategy and client relationships.
• Experience developing advertising concepts across formats such as UGC scripts, advertorials, unboxing videos, POV ads, and other creative formats.
• Hands-on experience building and managing campaigns in Meta Ads Manager.
• A strong understanding of paid advertising metrics, including CPM, CTR, CVR, CPA, and CPL.
• Experience analyzing campaign performance and using data to guide creative and strategic decisions.
• Ability to independently manage projects, communicate priorities, and overcome obstacles.
• Confidence leading client conversations and presenting marketing strategies and performance insights.
• Experience working in a marketing agency, e-commerce, or performance-driven environment is preferred.
• Experience managing significant advertising budgets and delivering measurable results is a plus.
• A portfolio showcasing direct-response advertising campaigns with measurable outcomes such as conversions, purchases, or lead generation is preferred.

Benefits

• Competitive base compensation with performance-based incentives, based on experience and qualifications.
• Fully remote work environment with flexible scheduling.
• Opportunity to work with high-growth e-commerce and personal brands, including brands connected to public figures.
• Direct ownership of paid social strategy, creative direction, and client relationships.
• Entrepreneurial team culture with opportunities for growth and increased responsibility.
• Exposure to advanced performance marketing strategies and large-scale advertising campaigns.
• Opportunity to make a measurable impact on brand growth and business outcomes.