Creative Strategist (Paid Acquisition)

About the Role

We're looking for a Creative Strategist who thrives at the intersection of creativity and data. You'll own the advertising creative that fuels our paid acquisition across Meta, Google, YouTube, TikTok, and future channels. This is a hands-on role where you'll develop creative strategy, produce high-quality assets, analyze performance, and build a system that makes our creative progressively more effective over time.

Responsibilities

• Creative Strategy & Briefing
  • Translate customer insights into compelling advertising concepts and campaigns
  • Develop hooks, messaging, headlines, scripts, offers, and calls-to-action grounded in customer psychology
  • Write clear, detailed creative briefs that guide internal designers, external agencies, and AI creative tools
  • Ensure every creative asset is built around a clear testing hypothesis and success metrics
  • Monitor competitor advertising and identify emerging trends and opportunities
• Creative Production & Velocity
  • Lead production of approximately 10 new video advertisements per week, plus supporting static creative
  • Work with internal designers, external video agencies, and AI creative platforms (Creatify, etc.) to produce polished assets
  • Master AI creative tools and scale their use to accelerate production without sacrificing quality
  • Maintain a 2-3 week ahead production schedule to support paid media testing roadmap
  • Quality assurance: review all assets before delivery to ensure brand consistency and brief compliance
• Creative Library & Institutional Knowledge
  • Build and maintain a searchable creative library organized by audience, messaging, hook, offer, visual style, format, and performance
  • Document performance data for every launched creative asset; link performance to creative attributes
  • Identify and document creative patterns: which hooks work, which messaging resonates, which visual styles fatigue fastest
  • Create documented playbooks capturing winning creative patterns (Hook Playbook, Messaging Playbook, Visual Playbook, etc.)
  • Ensure every creative test contributes to organizational learning and reduces reliance on intuition
• Creative Analytics & Performance Reporting
  • Partner with Performance Marketing Lead to analyze how creative performs across messaging, visual style, offer, format, and audience
  • Identify winning creative concepts and underperforming themes; detect creative fatigue early
  • Deliver weekly performance reports with clear, data-backed insights and recommendations
  • Present data-supported recommendations for future creative focus
• Customer Research & Market Intelligence
  • Review customer interviews, surveys, and research to extract insights about motivations, objections, desires, and pain points
  • Analyze customer research data to identify patterns and opportunities
  • Monitor trends in dating, relationships, international dating, and related spaces
  • Develop quarterly customer insight briefings for leadership with actionable creative recommendations
• Process Improvement & Scalability
  • Continuously improve creative intake, briefing, production, and delivery workflows
  • Develop and document standards for briefs, asset specs, naming conventions, and folder organization
  • Master AI creative platforms, design tools, and asset management systems
  • Document all processes, standards, and best practices for team continuity and scaling

Requirements

• 3+ years developing performance marketing creative for digital advertising (Meta, Google, YouTube, TikTok, or similar)
• Demonstrated track record of creating advertising that drives measurable business results (customer acquisition, conversion, retention)
• Strong copywriting and storytelling skills; ability to identify emotional hooks and compelling messages
• Experience creating both video and static advertising creative
• Experience developing creative briefs and directing creative production teams or agencies
• Strong analytical mindset with ability to interpret creative performance data and identify patterns
• Experience with A/B testing, creative experimentation, and optimization
• Excellent organizational skills and meticulous attention to detail
• Experience working with designers, video editors, and production teams
• Comfortable using or learning AI-powered creative tools (Creatify, etc.)
• Ability to manage multiple creative projects simultaneously without losing quality
• Excellent written and verbal communication skills

What Success Looks Like

• A successful Creative Strategist doesn't simply produce more advertisements—they help the company consistently produce better advertisements. Over time, you'll build a system that enables us to:
  • Generate stronger creative ideas faster
  • Learn from every advertising test
  • Quickly identify winning concepts
  • Replace fatigued creative before performance declines
  • Scale successful advertising with confidence
  • Build a lasting competitive advantage through structured creative learning

About Together Light Inc.

Together Light Inc. (TLI) operates leading international dating brands, including Christian Filipina, helping people build meaningful, long-term relationships across cultures. Paid digital marketing is one of our primary growth engines, and creative performance is one of the biggest drivers of our success. This role reports directly to the Head of Growth and will play a central role in scaling our paid acquisition efforts.