Creative Strategist - eCommerce (Mid to Senior)
Right Hook Digital · Washington, DC · 2 mo ago
Marketing$65k–$75k/yrFull-time
Your day to day
- Review campaign performance and build testing roadmaps based on what the data is telling you
- Develop hooks, scripts, messaging frameworks and briefs that give visual creators exactly what they need to execute
- Review creative assets (UGC, video, static, carousel) and deliver performance-focused feedback that sharpens output
- Collaborate directly with clients: monthly strategy calls, content menus, shoot guidance and narrative direction
- Work cross-functionally with media buyers and growth strategists to drive iteration at pace
- Apply and evolve the strategic frameworks and playbooks that underpin how we work
What you bring
- 2-3+ years work experience in Creative Strategy, Performance Creative, or Paid Social, ideally with eCommerce or CPG brands
- A trained eye for DR creative: you know what a strong hook looks like, what market sophistication stage demands, and how to brief for conversion not just engagement
- Sharp copy and messaging instincts across hooks, angles, scripts and ad copy
- Confident communication, written and verbal, with both internal teams and clients
- Bonus: agency experience, Meta and TikTok Ads, UGC, or direct-response funnel strategy