Creative Strategist

True Classic is hiring a Creative Strategist to take ownership of developing high-performing, persona-driven creative strategy and messaging across paid media channels. This role will lead creative strategy and performance-informed messaging development, ensuring creative concepts, copy, and testing frameworks drive measurable business impact across the funnel. This role is ideal for someone who is strategic, analytical, hands-on, and deeply consumer-minded and can translate customer insights and performance data into scalable creative systems, testable hypotheses, and high-converting campaigns in a fast-paced, evolving environment. All of True Classic’s roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and sales and marketing channels. This role will have impact across DTC, retail, wholesale, marketplaces, and emerging channels, ensuring strategic alignment and executional rigor across the enterprise. Areas of Accountability Creative Strategy & Performance Insights Own creative reporting and learning recaps across assigned products and verticalsAnalyze creative performance patterns across hooks, messaging, structure, tone, offers, and claims to inform next stepsTranslate customer insights, CX feedback, and performance trends into actionable creative testing roadmapsConnect media performance insights to creative strategy opportunities that improve CPA and scale winning concepts Messaging Architecture & Copy Development Build persona-based messaging frameworks across funnel stages, including value propositions, objections, RTBs, social proof, offers, and CTAsWrite high-converting direct-response copy across hooks, VO scripts, captions, headlines, and landing page conceptsDevelop messaging systems and playbooks that improve consistency, speed, and creative qualityApply consumer psychology, JTBD thinking, and persuasion frameworks to strengthen campaign effectiveness Creative Briefing & Execution Support Author performance-informed creative briefs rooted in hypotheses, success metrics, and strategic insightsCollaborate with the Creative Director to reverse-engineer top-performing concepts and evolve them into scalable creative systemsProvide clear direction and feedback to creators, editors, and production partners throughout executionPrototype and communicate creative direction through lightweight edits, annotated boards, and visual references when needed Platform Strategy & Operational Excellence Develop platform-native creative strategies across Meta, TikTok, YouTube/Shorts, and CTVMaintain awareness of emerging platform trends, creative formats, and audience behaviorsUtilize AI tools to accelerate research, ideation, copy development, and workflow efficiencyEnsure messaging and claims remain compliant with approved legal and brand guidelines Cross Functional Collaboration Partner with Creative, Media Buying, and Analytics teams to align creative strategy with performance objectivesWork with Customer Insights and CX teams to integrate consumer feedback and behavioral trends into messaging developmentCollaborate across creative production teams, creators, legal, and brand stakeholders to ensure high-quality, compliant, and performance-driven execution Qualifications Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertisingExperience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and creative analytics toolsStrong strategic thinking, copywriting, creative analysis, and consumer psychology skillsAbility to translate performance data into scalable creative concepts and actionable testing frameworksDemonstrated ability to work cross-functionally, manage fast-paced creative workflows, and drive measurable business outcomes Preferred Qualifications Familiarity with AIDA, PASDA, and other direct-response copy frameworksNice to have: experience with CapCut, Premiere, Figma, Photoshop, or Canva for lightweight creative prototyping Workplace Arrangement This role is hybrid (3x per week in office) based in Calabasas, CA. Compensation Compensation and Benefits Competitive salary + bonus Time Off Unlimited PTO and sick time Health & Wellness Company-paid medical, dental, and vision insurance$100/month Health & Wellness stipendFree Employee Assistance Program (EAP) Work & Growth Support $100/month Personal Workspace/Office stipend Perks $1,000/year True Classic merchandise allowance401(k) plan with 3% company match True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.