Creative Strategist

A fast-growing DTC hardware brand is rebuilding its entire creative engine from the ground up. Revenue is up close to 8x over the past year, and the team is now splitting into dedicated creative pods, each running its own tests, its own editors, and its own numbers to hit. This Creative Strategist role will lead their first internal pods. You'll dig into a very specific audience (homeowners 45+), turn that research into scripts, briefs, and concepts across TOF, MOF, and BOF. You'll own the pod, brief the team, read the numbers daily, and adjust fast. This is a fully remote, full-time contractor role. WHAT'S IN IT FOR YOUOwnership: Lead your own creative pod, editors, designer, and UGC manager includedGrowth path: Senior Creative Strategist to Creative Lead, with Head of Performance down the lineDirect access: Strategy calls straight with founders and the Creative Lead, no layersPerformance bonuses: Tied to the spend and ROAS your winners produceFlexible hours and fully remote: Work when it works, as long as the pod delivers WHAT YOU'RE GETTING INTOOwn a full creative pod (editors, designer, UGC manager) and carry full accountability for what it ships and how it performsDig deep into a specific 45+ homeowner audience, pull real language and insights, and turn them into TOF, MOF, and BOF concepts that actually move numbersWrite high-converting Copy for VSLs, advertorials, and Listicles. Write clear, specific briefs across video, static, and UGC that an editor or creator can execute without needing to guessReview first cuts, give precise and fast feedback, and keep quality and pace high across the podRead performance data daily, write learnings, and feed them straight back into the next round of briefsRun standups when performance dips, figure out why fast, and adjust the planJoin strategy calls with founders, the Creative Lead, and the Head of Performance to align on angles, funnels, and testing prioritiesReport weekly on batches launched, winners, hit rate, and what's being tested nextBuild cold, top-of-funnel storytelling from the ground up, since the current library leans heavily BOF and review-style WHO YOU AREYou've got 5+ years of experience in direct-response creative strategy for DTC eCommerce brands, ideally at a senior levelYou've built and scaled ad concepts to $100k+ in spend, and know what that kind of performance actually demandsYou have hands-on Meta ads experience, and you're comfortable enough with CAC, ROAS, hook rate, and CTR to know if a creative is really winning or just looking goodYou write hooks, scripts, and CTAs tailored to specific awareness stages, not generic templatesYou have a sharp eye for edit and design quality, and can give feedback precise enough that a first revision is usually the last oneYou've managed or led editors, designers, or UGC creators inside a fast-moving, performance-driven teamYou're fluent with AI tools for research, ideation, and first drafts, and comfortable working inside a structured task system like ClickUp