Creative Strategist

We are a tech-enabled growth firm at the intersection of marketing, consulting, and data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide. As a people-first firm, we value diversity in backgrounds and experiences, believing our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm globally, with a scalable brand, culture, and services. Our mission is to power the relentless pursuit of growth through a team of growth-obsessed experts who demand innovation and results—driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We are hyper-focused on helping brands drive revenue growth and brand recognition, delivering irrefutable value for our clients. At the heart of our firm is nova, our proprietary technology that analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A—putting marketers in a strategic seat at the table.

Managing billions in media, our dynamic team of consultative marketers, creatives, analysts, and technologists challenges traditional planning and measurement through meticulous testing and data science across each milestone of the customer journey.

About the Role

A Creative Strategist will lead ideation on strategic accounts, requiring a robust understanding of paid social creative best practices, client brands, performance goals, historical data, ecommerce trends, and consumer behavior. They develop winning paid social advertising that impacts client growth, acting fast to capitalize on results or pivot when ads underperform. This involves testing to improve key performance metrics such as CPA, CTR, or ROAS, and driving brand awareness.

Creative Strategists pitch new ideas and concepts to clients, write scripts, and oversee the execution and review of ads through production and delivery. An ideal candidate is a self-starter passionate about maximizing client success through creative strategy, eager to lead the development of intentionally produced creative concepts for clear testing and insights. They excel at presenting creative reporting through storytelling and continuously implement learnings to enhance future campaign results.

Senior Creative Strategists are zealous about testing various creative concepts to not only meet but surpass client goals. If creative deliveries or tests fall short, they relentlessly troubleshoot and problem-solve with a growth mindset.

Responsibilities

• Leads the paid social creative strategy for 8-10 clients
• Uses data insights, consumer research, and brand research to design high-performing creative assets
• Collaborates closely with team members across internal departments and roles
• Maintains client communications and sentiment
• Iterates and ideates toward stated performance goals
• Develops rapport with clients to build open discussion, understanding their product, goals, and Power Digital processes
• Researches client brands, competitors, and industry trends, implementing performance creative best practices by platform
• Continually audits accounts to identify winning ads, present data to clients, and dictate hypotheses and test strategies via monthly roadmaps
• Writes strategic, consumer-centric, direct-response copy and messaging strategy
• Manages requests and output with the production team using Asana
• Reviews video/image assets and provides clear, actionable feedback to editors
• Leads productive internal creative team syncs and brainstorms
• Works alongside the client management team as the client POC for all things creative strategy
• Understands the scope of requested edits, reshoots, and other deliverables
• Pushes back on clients regarding timeline, scope, feedback, and direction to drive performance based on creative best practices
• Employs AI technologies to enhance and optimize business processes
• Utilizes and leverages Power Digital's Nova ecosystem as it relates to the department

Requirements

• Proficiency with Meta Ads Manager and/or similar performance data tools (TikTok, YouTube, Pinterest, etc.)
• Technical skill in pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps
• Understanding of best practices for performance-driven creative and ability to apply these insights in work
• Ability to write effective ad copy, structure scripts, and oversee execution with corresponding visuals
• Ability to communicate and collaborate with clients, production, and post-production teams to deliver the best possible creative output
• Ability to yield strong campaign results for clients through strategizing top-performing creative

Key Performance Indicators (KPIs)

• 5% or lower client churn
• Manage 8-10 mid-level clients
• Maintain $22,000 RPE (Revenue Per Employee)

Most Important Things (MITs)

• Technically skilled at pulling and using creative performance data to analyze trends and insights and inform the creative roadmap
• Responsible for using data insights along with consumer and brand research to orchestrate a sales/messaging/visual strategy