Creative Strategist

What You’ll Do

• Ship 80+ new ad concepts per month, structured across a hook × angle × format testing matrix
• Translate performance data (hook rate, hold rate, thumbstop, CTR, ROAS) into clear, executable briefs
• Run weekly winner/loser post-mortems and maintain a living creative insights library
• Own variant strategy: iteration velocity, formats (UGC, static, motion, carousel), and scaling decisions
• Partner closely with Paid Media to align on spend, scaling thresholds, and fatigue signals
• Collaborate with Creator/Affiliate teams to turn top-performing content into Spark Ads and whitelisted campaigns
• Brief editors and creators for fast, high-quality execution (1–2 rounds max)
• Share performance insights with Brand, Organic, and Influencer teams to improve cross-channel output
• Report weekly on creative performance, insights, and testing roadmap
• Use AI tools to accelerate concepting, analysis, and workflow efficiency
• Support forecasting and financial planning through creative performance insights

Required Qualifications

• 4+ years in a creative strategy / performance creative role at a DTC brand, agency, or creator studio
• Proven ownership of ad creative for real accounts (portfolio required—concepts you ideated)
• Deep fluency in Meta Ads Manager and TikTok Ads Manager
• Strong understanding of creative metrics (hook rate, CTR, CVR, ROAS)
• Experience writing high-quality briefs for UGC creators and editors
• Comfortable pulling and analyzing performance data independently
• Familiar with Spark Ads and content whitelisting workflows
• Excellent written communication (briefs, post-mortems, insights)
• Highly collaborative, with the ability to influence cross-functional teams
• Curious and proactive with AI tools (e.g., Claude, Vercel, Supabase)

Preferred Qualifications

• Experience at a scaled DTC brand with mature paid media programs
• TikTok Shop creative experience
• Exposure to platforms like AppLovin, YouTube, Snapchat, or Pinterest
• Experience with creative analytics tools (e.g., Motion, Atria)
• Background in media buying before transitioning into creative strategy
• Comfort with rapid experimentation and high creative volume environments