Creative Strategist

About the role

We're hiring a Performance Creative Strategist to own ad creative strategy across our product portfolio, both OpusClip, our flagship clipping product, and Agent Opus, our agentic AI video creation product.

Responsibilities

• Own creative intelligence
• Analyze what works, identify whitespace opportunities, translate insights into creative hypotheses, and own the execution of those ideas from brief to launch.
• Build internal dashboards and creative analysis systems (using AI coding tools such as Claude Code, Cursor, or similar), or evaluate best-in-class SaaS solutions.
• Organize and quantify our creative coverage across different formats, angles, ICPs, and use cases to identify creative gaps and whitespace opportunities.
• Develop creative hypotheses designed to unlock growth in both emerging and mature acquisition channels.
• Own the creative production pipeline
• Manage our end-to-end paid creative pipeline across multiple creative sources, including UGC creators, influencer content, static concepts, in-house production, and externally produced video creatives.
• Write briefs, source UGC creators, collaborate with designers and editors, request revisions, and ensure quality before launch.
• Prioritize creative production based on business needs while keeping multiple workstreams moving simultaneously.
• Partner with our outsourced media buyers
• Develop a strong understanding of our ad account structure and testing roadmap to ensure creative and media buying remain tightly aligned.
• Drive company-wide creative insights
• Translate creative learnings into actionable insights that influence product positioning, messaging, and broader marketing strategy.
• Share creative trends, competitive intelligence, and testing insights with teams across the company.

Requirements

• Highly organized - You’re type A in organization skills, without sacrificing creativity
• Good multitasker. You can context switch, no problem switching mindset between OpusClip versus Agent Opus
• Strong management skills over freelancers and other contractors. You draft clear instructions, address confusion early, and keep tight timelines on track
• Lively interest in social media and video formats. Your camera roll and bookmarks are overflowing creatives you want to draw inspiration from, and you’re on the cutting edge of social media and what video formats are on the rise
• Hyper aware of the AI landscape (frontier labs, major application layer companies) and AI creative tool landscape. You know the selling points, the objections, and what the competitive landscape looks like. (Some nuance can be learned on the job, but you should come with a decent understanding of the market landscape)
• Creative is your expertise, but you still “know enough to be dangerous” about raw media buying:
• You understand the post-Andromeda world, + role of creative strategy vs media buying
• You understand modern (post-2024) creative testing methodologies
• You understand modern ad platform basics - best practice ad account structure, conversion goals, bidding strategies, etc
• Difference between top of funnel vs bottom of funnel creatives, and how their metrics appear differently

Qualifications

• Create social media content for fun
• Have a solid 101-level understanding of complementary marketing strategies like influencer/creator marketing, UGC, YouTube, etc
• Current user of AI creative tools (OpusClip/Agent Opus, Higgsfield, Flora, Openart, Elevenlabs, etc)