Creative Strategist

About the role

We are seeking a seasoned performance marketing professional with deep expertise in paid social advertising to drive eCommerce growth. This role requires a strategic thinker who understands how finance intersects with media buying and can navigate the full advertising funnel.

Responsibilities

• Plan, execute, and optimize paid social campaigns across major platforms
• Manage media buying with a focus on eCommerce finance and ROI
• Develop and implement ad funnel strategies to maximize conversion
• Collaborate with cross-functional teams to align marketing efforts
• Analyze campaign performance and adjust tactics to meet KPIs

Requirements

• Minimum 5 years of performance marketing experience with a focus on paid social
• Expert-level proficiency in paid social advertising platforms (e.g., Meta, TikTok, Pinterest)
• Deep understanding of how eCommerce finance principles apply to media buying
• Demonstrated experience managing full ad funnels from awareness to conversion
• T-shaped knowledge of eCommerce marketing, including retention marketing, conversion rate optimization (CRO), influencer marketing, and organic strategies
• Ability to synthesize how paid social fits into the broader eCommerce ecosystem