Creative Strategist

About Base: Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.

About the Role

We’re hiring a full-time Creative Strategist to develop ideas that build Base’s audience, make our products easier to understand, and drive measurable customer growth. You’ll own the strategy and day-to-day execution of Base’s organic social channels while supporting creative strategy and execution across paid channels, especially Meta and YouTube. You’ll translate customer insights and performance data into original concepts, recurring series, scripts, and creative briefs. This is a strategy-led, hands-on role. You’ll create and publish organic content yourself, collaborate with others on paid creative, and use performance insights to improve both.

Responsibilities

• Develop audience insights, messaging angles, and creative concepts that make Base relevant to the customers we want to reach.
• Own Base’s organic social strategy, content calendar, publishing, and audience engagement, prioritizing platforms and formats based on audience relevance and performance.
• Create recurring content series and platform-native posts, including scripting, filming, editing, copywriting, and publishing.
• Find compelling stories across Base’s customers, products, installations, employees, and mission. Balance planned content with timely company news and relevant cultural moments.
• Develop hooks, scripts, storyboards, and production-ready briefs for paid channels, especially Meta and YouTube. Collaborate with designers, editors, and creators to guide execution.
• Partner with growth marketing to develop creative testing hypotheses, interpret performance, and improve concepts based on engagement, conversion quality, and acquisition outcomes.
• Manage